Bold Pledge by Röjk

In what might be seen as the natural end-game of the outdoor industry’s march towards sustainability, the 7-year-old Swedish brand Röjk Superwear has made the ambitious pledge to make their entire line 100% biodegradable and natural by 2020. Zippers, buttons, fabric, dyes – everything. Perhaps bolder still is their pledge to discontinue all products that cannot be made 100% biodegradable.

rojksuperwear.com

Gabriel Arthur
gabriel.arthur@norragency.com


More Stories

A Water-Efficient Innovation

Nature continues to provoke and inspire ECCO’s researchers who have developed DriTan™, an innovative technology that drastically reduces the amount of water needed to tan leathers.

By ECCO

Wool’s Second Life

Most Swedish sheep farmers either discard, burn or plow their wool into the ground. Suston visits the island of Gotland, where old wool is now becoming new insulation for outdoor jackets.

By SUSTON

Biodegradable – Nature’s Solution or Dead End?

Throughout history, human technologies have more or less been in harmony with nature’s cycles. Not any more. Could Biodegradable or Circular Fibers bring us back?

By Jonathan Fraenkel-Eidse

More News