Bold pledge by Röjk

In what might be seen as the natural end-game of the outdoor industry’s march towards sustainability, the 7-year-old Swedish brand Röjk Superwear has made the ambitious pledge to make their entire line 100% biodegradable and natural by 2020. Zippers, buttons, fabric, dyes – everything. Perhaps bolder still is their pledge to discontinue all products that cannot be made 100% biodegradable.

rojksuperwear.com

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Gabriel Arthur
gabriel.arthur@norragency.com