The Swedish cross-country ski race Vasaloppet holds many accolades, including it being among the oldest (celebrating its centenary in 2022) and longest (90 km) in the world. With nearly 70,000 participants, it is also the world’s largest. This popularity, however,...

The European outdoor industry is also engaged in nature conservancy, though here preferring financial support over direct activism. “Conservation should be the core of all outdoor brands. Protecting nature is not only a good thing, it is something we as a...

It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists. In south-eastern Utah,...

In November 2017, the Swedish cross-disciplinary research program Mistra Future Fashion announced a major breakthrough in recycling polyester/cotton fiber blends. The process, the result of six years of research, is called Blend Re:wind and generates three circular outgoing product streams....