Aline Bock

#itsgreatoutthere’s newest ambassador

The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador. Bock, from Germany, was crowned Freeride World Tour Champion in 2010 and continues to snowboard professionally.

The It’s Great Out There Coalition is an International Non-Profit Association (INPA) consisting of 30 members representing some of the biggest outdoor companies in Europe. While the coalition is primarily kept busy running a consumer-facing campaign to inspire more people to get active in the outdoors, it also works closely with the European Commission to channel political and financial support into the promotion of outdoor activities.

To prove that it is in fact great out there, Aline Bock has just embarked on a six-week snowboarding, surfing and camping adventure in Iceland with fellow snowboarder Anne-Flore Marxer. Their DARE project will result in a film about strong women in Iceland, that will be shown at festivals around Europe. The public can follow the progress of DARE using #dare and #alandshapedbywomen on social media.

Aline Bock is the second high-profile figure to become an #itsgreatoutthere ambassador, following Alastair Humphreys, the adventurer, author and motivational speaker who is best known for the successful #microadventures initiative.

Photo: Daniel Ahlgren

Jonathan Fraenkel-Eidse
jonathan.eidse@norragency.com