Why did we start Suston?
Because we believe that many positive things have happened within the outdoor community in the last few years, and that many positive things will continue to happen. There is, however, an information gap regarding sustainability and CSR between those at the forefront of the industry and, on the other hand, retailers and end consumers.
We believe that the outdoor industry as a whole would benefit from communicating sustainability issues relating to materials, chemicals sourcing, recycling, labor rights and more to these very important ambassadors – to people within the industry, retailers and active outdoor enthusiasts/early adopters.
Therefore, in 2017 we launched Suston – Sustainable Outdoor News, with a printed B2B-magazine and an editorial website covering sustainability and CSR within the outdoor community. Suston seeks to educate and inspire, but is also free to criticize when necessary. As always, when it comes to sustainability, transparency and honesty are keywords.
We publish two printed issues per year in connection with the international fairs ISPO Munich and OutDoor in Friedrichshafen. Of our 6,000 copies, 2000 are sent by post to selected retailers and key industry players around Europe, while the remaining 4,000 copies are distributed at the fairs.