Why did we start Suston?
Because we believe that many positive things have happened within the outdoor community in the last few years, and will continue to happen. There is now an information gap regarding sustainability and CSR between those at the forefront of the industry and, on the other hand, retailers and end consumers.
We believe that the outdoor industry would benefit from communicating in a clear way to these very important ambassadors: people within the industry, retailers and active outdoor enthusiasts/early adopters. About materials, chemicals, sourcing, recycling, labor rights and other important topics.
Therefore, we launched Suston – Sustainable Outdoor News. With a printed B2B-magazine and an editorial website covering sustainability and CSR within the outdoor community. Suston should educate, inspire, but also be free to criticize. As always, when it comes to sustainability, transparency is a key word.
We will publish two printed issues per year, in connection with the international fairs ISPO Munich and OutDoor in Friedrichshafen. The first printed issue is already distributed, to over a thousand retailers around Europe and at OutDoor 2017. The next issue is just about to come out. Look out for us at ISPO Munich in January 2018.