Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....

Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool. “We’ve often bought wool...