Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....

Swedish sustainability leader, Polygiene makes it possible to skip a wash or more by minimizing odor that may be present in clothes after wearing – with the potential to provide massive water savings. ...

Since the 17th century, knives made in Mora have been used by people all over the world. The Morakniv knife has become one of the most famous symbols of Sweden and over the years it has evolved from a simple...

With great impact comes great responsibility. Europe’s largest trade show sees it as its duty to accept and realize the challenge of protecting the great outdoors for future generations....

Home to pristine lake-speckled forests and a vast archipelago containing some 8,000 islands, West Sweden is the natural focal point for the adventurous and sustainable adventure tourism....

Known for first class outdoor footwear and its bold environmental and social responsibility projects, traditional Italian shoe manufacturer AKU lives up to its reputation with the all new AKU Rapida Air multi-terrain shoe....

The history of the leather tanning goes back 10,000 years — and the process was always thought to be impossible without the use of large amounts of water. ECCO Leather's new DriTan™ technology breaks the paradigm and is now set...

The keratin fiber, wool, has evolved along with the rest of life on Planet Earth. As part of the natural carbon cycle, wool grows on sheep and biodegrades readily – making wool fiber a naturally sustainable choice....