Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores. With the catchline “the death of retail” appearing regularly in the headlines, you needed strong nerves to be a retailer in 2017. In April, Credit...
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
We are becoming increasingly aware of the problems caused by microplastics. Suston gives you a quick lesson on the subject. What are microplastics and where do they come from? Microplastics are defined as tiny fragments of plastic measuring from 1 to 5...
Ski-touring in Northern Norway, ice skating in Swedish Lapland or winter kayaking in Stockholm’s frosty archipelago – with a minimum ecological impact. Meet five adventurers from Scandinavia’s outdoor elite who pursue their passions along with the greatest concern for the...
Larger brands are increasingly waking up to the PR nightmare when an animal rights group exposes cruel treatment of sheep in their supply chain. Can the Responsible Wool Standard guarantee that the sheep have been treated responsibly and the land...
In summer 2015, video footage showing the maltreatment of sheep in Argentina went viral, with the animal rights organization PETA accusing the network Ovis 21. Once seen as a sustainability pioneer in the industry, Ovis 21 became a pariah overnight...
Prato is the European center for recycled wool. Anna Rodewald tells about its sustainability aspects. Recycled wool has emerged as a new material favorite. Yet in the Prato province of Northeastern Italy, home to one of the largest textile clusters in...
The European outdoor industry is also engaged in nature conservancy, though here preferring financial support over direct activism. “Conservation should be the core of all outdoor brands. Protecting nature is not only a good thing, it is something we as a...
It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists. In south-eastern Utah,...
For nearly ten years, Tessa Wulff Lothian has worked as store manager for Naturkompaniet in Stockholm. And she has witnessed a quantum leap in customer awareness of product sustainability. “Where is it made? who makes it? How’s it made? What’s it...