Fully transparent

Fully transparent

As the first shoe ever, AKU Bellamont Plus has recently been awarded the Environmental Product Declaration (EPD) – an achievement that comes from a rigorous calculation involving all partners along the entire supply chain. In an industry first, Italian footwear ...
Read More
/ / Partners / AKU, Sponsored Content

Long live the product

In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of ...
Read More
/ / Partners / Bergans, Sponsored Content

From sheep to shop

With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a ...
Read More
/ / Partners / Devold, Sponsored Content

Road to ethical wool

Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool. “We’ve often bought ...
Read More

A look inside

Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then ...
Read More
Jack Wolfskin

Ecological Styles: 100 % recycled membrane, 100 % waterproof

With Texapore Ecosphere Jack Wolfskin launched a 100 % recycled outer fabric, membrane and lining. Even the inner jackets are now made as an eco-version from recyled PET. “We love being at home outdoors, we love nature and we love ...
Read More

A sustainable craft

“Think global, act local.” For Swedish glove manufacturer LillSport, this means building an environmentally adapted tannery and starting a solar-powered glove factory with their partners in Ethiopia. It sounds easy in theory when company CEO and founder Lasse Granqvist talks ...
Read More

The natural promise

With the Ortovox Wool Promise, the German mountaineering brand is challenging the industry’s standards for an ethically responsible sourcing of Merino wool – while making friends on the other side of the globe. The ORTOVOX passion for wool goes back ...
Read More
/ / Partners / Ortovox, Sponsored Content

From the mountains, for the mountains

Mountaineering specialist Salewa combines wool from the Tyrolean mountain sheep with modern Celliant technology and utilizes a highly functional natural fiber harvested by local mountain farmers. South Tyrolean mountain sheep wool can be found in many winter jackets made by ...
Read More
/ / Partners / Salewa, Sponsored Content

Ecofair, Multiuse, Unique

The Green Shape Core Collection of VAUDE consists of 90 % biobased, recycled or natural materials. The outdoor brand uses even unconventional substances such as unmarketable cow’s milk, wood and castor oil. “The Green Shape Core Collection is a testimony ...
Read More
/ / Partners / Sponsored Content, Vaude