Reconnect by Foot

Reconnect by Foot

Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow ...
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Built on Water-Saving Tech

Built on Water-Saving Tech

Swedish sustainability leader, Polygiene makes it possible to skip a wash or more by minimizing odor that may be present in clothes after wearing – with the potential to provide massive water savings. ...
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Nothing Has Changed Since 1891

Nothing Has Changed Since 1891

Since the 17th century, knives made in Mora have been used by people all over the world. The Morakniv knife has become one of the most famous symbols of Sweden and over the years it has evolved from a simple everyday concept to an established brand. And it all started with a sustainable idea ...
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Shake the Habit: Bring Your Own!

Shake the Habit: Bring Your Own!

For them to make any sense, reusables require that you actually use them. Again and again and again ...
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Closing the Loop by 2030: Mission Possible

Closing the Loop by 2030: Mission Possible

The crucial technologies needed for a closed-loop textile industry have been available for a long time. Instead of each one of us taking individual steps, we should now join forces to establish a goal for the future and set a reverse plan in motion ...
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Challenge Accepted

Challenge Accepted

With great impact comes great responsibility. Europe’s largest trade show sees it as its duty to accept and realize the challenge of protecting the great outdoors for future generations ...
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By Land and by Sea

By Land and by Sea

Home to pristine lake-speckled forests and a vast archipelago containing some 8,000 islands, West Sweden is the natural focal point for the adventurous and sustainable adventure tourism ...
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Rapid[a] Recycling

Rapid[a] Recycling

Known for first class outdoor footwear and its bold environmental and social responsibility projects, traditional Italian shoe manufacturer AKU lives up to its reputation with the all new AKU Rapida Air multi-terrain shoe ...
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/ / Partners / AKU, Rapida Air, Recycling
DriTan - Reinventing the Industry

DriTan – Reinventing the Industry

The history of the leather tanning goes back 10,000 years — and the process was always thought to be impossible without the use of large amounts of water. ECCO Leather's new DriTan™ technology breaks the paradigm and is now set to revolutionise the entire leather industry ...
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A Fiber for Life

A Fiber for Life

The keratin fiber, wool, has evolved along with the rest of life on Planet Earth. As part of the natural carbon cycle, wool grows on sheep and biodegrades readily – making wool fiber a naturally sustainable choice ...
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Traceable & Transparent

Traceable & Transparent

Producing directly in Europe, with their own factories in Italy, Romania and Serbia, AKU has been able to trace every single component of their footwear. Now they're taking the next step by making this information public ...
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A Better Answer

A Better Answer

PrimaLoft® sets sustainability forward by introducing PrimaLoft® Bio™ Insulation and PrimaLoft® Bio™ Performance Fabric, each made from the first-ever 100% recycled, biodegradable* synthetic fiber ...
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A Cloud on the Horizon

A Cloud on the Horizon

Bluesign leads in ensuring safe, sustainable and efficient manufacturing in the textile industry. In 2019, Bluesign will fully-integrate its powerful set of tools, taking the system to the next level with a cloud-based platform ...
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Repairs at the Elite Level

Repairs at the Elite Level

From the Swedish Alpine National Team to conscious consumers – more and more people are discovering the advantages of Kavat’s repair service ...
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/ / Partners / Kavat, Repair, Sponsored Content
Reima

Looking After Kids – And Their Planet

In 2019, Reima will celebrate its 75th birthday with a collection free from harmful chemicals, increased recycled content and unique designs inspired and tested by outdoor life in Nordic nature ...
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/ / Partners / Reima, Repair, Sponsored Content
Decarbonization 2050: Are you Ready?

Decarbonization 2050: Are you Ready?

The fossil fuels industry is exhibiting all of the signs of a bubble economy, and this applies to the textiles industry as well. We ignore the warning signs at our peril ...
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Eco-Adventures Without End

Eco-Adventures Without End

The sweeping landscapes in West Sweden and natural ethos of the Swedes combine to provide sustainable experiences that the adventurous just can’t get enough of ...
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Green Fashion on a Black Friday

Green Fashion on a Black Friday

While many retailers embrace Black Friday, the Norwegian outdoor brand Bergans chose to take a stand for responsible clothing consumption with its new project "Bestis." ...
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Biobased Step by Step

Biobased Step by Step

In 2019, Light My Fire of Sweden takes a big step towards a world less dependent on fossil fuels. Bio-based plastics have now been phased in for all products after two years of intensive research and development ...
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Designer working new clothes made of old ones

Old apparel’s new lease on life

With an increasingly popular collection system for used apparel in place, Bergans of Norway had to decide what to do with returned clothing, besides repairing and reusing. Bergan’s solution? Redesign! A woollen knit sweater, a onetime favourite for autumn evenings ...
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Two runners wearing Keen shoes standing on a rock in the sunset

Doing business unusual

As a brand born for life outside, the world around us is at the heart of everything KEEN does. Truly a business unusual, KEEN is challenging the status quo on the journey to reduce their impact and protect the open ...
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/ / Partners / KEEN, Sponsored Content
A woman and a man hiking in Vaude-clothes

Listen to the green heart

Sustainable experiences will stay with you. New doors open up. Fresh perspectives that both change us and bring about change in our lives. As a true eco pioneer, German brand VAUDE is not afraid to head down a path that’s ...
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Child in Reima clothes on a bicycle

Outfitting the future generation

Reima is the top international brand focusing on kids’ performance wear only. For spring 2019, Reima introduces sustainably designed garments that make the warm times of the year safer and more comfortable for children. Since its founding in Finland in ...
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Lake Constance

Bluesign: born in crisis

The bluesign® system has become the industry’s highest standard for safe, sustainable and efficient manufacturing in the textile supply chain. While the label bluesign is well-known in the industry and end consumers have begun to recognize the label, few know ...
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Unstoppable – until the loop is closed

Unstoppable – until the loop is closed

Two years ago, the functional textile supplier Sympatex set sail on a mission: to close the loop in the outdoor apparel industry without compromising performance. Five hundred years ago, Ferdinand Magellan set sail on the first circumnavigation of the earth ...
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Fully transparent

Fully transparent

As the first shoe ever, AKU Bellamont Plus has recently been awarded the Environmental Product Declaration (EPD) – an achievement that comes from a rigorous calculation involving all partners along the entire supply chain. In an industry first, Italian footwear ...
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/ / Partners / AKU, Sponsored Content
Bergans

Long live the product

In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of ...
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Devold

From sheep to shop

With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a ...
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/ / Partners / Devold, Sponsored Content
Fjällräven

Road to ethical wool

Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool. “We’ve often bought ...
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Icebreaker

A look inside Icebreaker

Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then ...
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Jack Wolfskin

Ecological Styles: 100 % recycled membrane, 100 % waterproof

With Texapore Ecosphere Jack Wolfskin launched a 100 % recycled outer fabric, membrane and lining. Even the inner jackets are now made as an eco-version from recyled PET. “We love being at home outdoors, we love nature and we love ...
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LillSport

A sustainable craft

“Think global, act local.” For Swedish glove manufacturer LillSport, this means building an environmentally adapted tannery and starting a solar-powered glove factory with their partners in Ethiopia. It sounds easy in theory when company CEO and founder Lasse Granqvist talks ...
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Ortovox

The natural promise

With the Ortovox Wool Promise, the German mountaineering brand is challenging the industry’s standards for an ethically responsible sourcing of Merino wool – while making friends on the other side of the globe. The ORTOVOX passion for wool goes back ...
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Salewa

From the mountains, for the mountains

Mountaineering specialist Salewa combines wool from the Tyrolean mountain sheep with modern Celliant technology and utilizes a highly functional natural fiber harvested by local mountain farmers. South Tyrolean mountain sheep wool can be found in many winter jackets made by ...
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/ / Partners / Salewa, Sponsored Content
Vaude

Ecofair, Multiuse, Unique

The Green Shape Core Collection of VAUDE consists of 90 % biobased, recycled or natural materials. The outdoor brand uses even unconventional substances such as unmarketable cow’s milk, wood and castor oil. “The Green Shape Core Collection is a testimony ...
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/ / Partners / Sponsored Content, Vaude