“Imagine if trees gave off wi-fi signals – we wouldn’t be able to plant them quickly enough. Too bad they only produce the oxygen we need.” – The Internet.  Well, the EOCA just planted 2,081,276 trees in two years. Take that Internet. In...

The European outdoor industry is also engaged in nature conservancy, though here preferring financial support over direct activism. “Conservation should be the core of all outdoor brands. Protecting nature is not only a good thing, it is something we as a...