POW launches first
Brand Advocacy Day
Brand Advocacy Day
By Jordan Wright
Good News
Sustainable Stories
“We are lacking a strong community right now”
Christian Schneidermeier, new Director of the EOG, highlights the need for stronger community and collaboration in the outdoor industry ahead of the European Outdoor Week.
Rights of Nature explained: speaking up for Planet Earth
What if nature could sue? A growing movement to give nature legal standing is reshaping environmental law, from Ecuador to the EU and the ICC.
Borrow outdoor equipment? Free gear libraries take off in the Nordics
Fritidsbanken lends out sports and outdoor gear for free in 122 Swedish municipalities. A unique model merging reuse with increased access to nature.
Social media is driving overtourism – here’s how to explore responsibly
From Mount Everest to Iceland, social media is fueling overtourism and harming fragile ecosystems. Learn practical tips to travel responsibly while still sharing your adventures online.
Inside Fjällräven’s new CSR report: What’s working – and what isn’t
The Swedish outdoor giant reports big emissions cuts. But can it hit 2030 targets? Suston talks with Senior Sustainability Environmental Manager Maria Venus about what’s ahead.
Sustainability needs a reality check: Let’s talk about what’s actually working Partner Stories
Hyosung unveils next-gen recycled & bio-based fibers at Performance Days
Hyosung is unveiling its latest recycled and bio-based textile innovations at Performance Days Munich, offering brands high-performance, sustainable fiber solutions.
“lavalan re”: how recycled wool is reshaping insulation
Wool waste is transformed into high-performance insulation with Lavalan Re, combining natural materials and circular principles.
Defy the Elements With eVent Fabrics
Discover eVent Fabrics’ lightweight, plant-based laminates – stormST, stormburstLT, and windstormST – offering superior waterproof, breathable, and weather-resistant technology for outdoor and active lifestyles.
In Case you Missed
Detoxing shell jackets—are we finally there?
Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland.
“Right to Roam” – What is it, and where is it found?
Discover the few countries on Earth where you can freely trek across private land, and learn the rights and responsibilities that this entails.
Is the Planetary Boundaries framework the new sustainability paradigm?
Find out what the Planetary Boundaries framework means for sustainability in the outdoor industry.
Europe’s 10 Outdoor Capitals
Where to live and work, if you want access to academia, city culture, outdoor brands and amazing nature around the corner? We list ten leading European outdoor capitals where outdoor is a part of the city soul – and so should sustainability.