Good News

Sustainable Stories

Image of Orb Days 2025 party.

“We are lacking a strong community right now”

Christian Schneidermeier, new Director of the EOG, highlights the need for stronger community and collaboration in the outdoor industry ahead of the European Outdoor Week.

By Gabriel Arthur
Illustration representing the Rights of Nature movement, showing rivers, forests, and wildlife with legal scales in the background.

Rights of Nature explained: speaking up for Planet Earth

What if nature could sue? A growing movement to give nature legal standing is reshaping environmental law, from Ecuador to the EU and the ICC.

By SUSTON
Indoor view of Fritidsbanken showing rows of outdoor gear available to borrow.

Borrow outdoor equipment? Free gear libraries take off in the Nordics

Fritidsbanken lends out sports and outdoor gear for free in 122 Swedish municipalities. A unique model merging reuse with increased access to nature.

By Gabriel Arthur

Social media is driving overtourism – here’s how to explore responsibly

From Mount Everest to Iceland, social media is fueling overtourism and harming fragile ecosystems. Learn practical tips to travel responsibly while still sharing your adventures online.

By Laura Ash
Image of Fjällräven's CSR Manager Maria Venus

Inside Fjällräven’s new CSR report: What’s working – and what isn’t

The Swedish outdoor giant reports big emissions cuts. But can it hit 2030 targets? Suston talks with Senior Sustainability Environmental Manager Maria Venus about what’s ahead.

By Jonathan Eidse

Partner Stories

Hyosung unveils next-gen recycled & bio-based fibers at Performance Days

Hyosung is unveiling its latest recycled and bio-based textile innovations at Performance Days Munich, offering brands high-performance, sustainable fiber solutions.

By Hyosung

“lavalan re”: how recycled wool is reshaping insulation

Wool waste is transformed into high-performance insulation with Lavalan Re, combining natural materials and circular principles.

By Lavalan

Defy the Elements With eVent Fabrics

Discover eVent Fabrics’ lightweight, plant-based laminates – stormST, stormburstLT, and windstormST – offering superior waterproof, breathable, and weather-resistant technology for outdoor and active lifestyles.

By eVent

In Case you Missed

Testing shell jackets in Swedish Lapland, where extreme conditions push outdoor apparel to its limits.

Detoxing shell jackets—are we finally there?

Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland.

By Gabriel Arthur

“Right to Roam” – What is it, and where is it found?

Discover the few countries on Earth where you can freely trek across private land, and learn the rights and responsibilities that this entails.

By SUSTON

Is the Planetary Boundaries framework the new sustainability paradigm?

Find out what the Planetary Boundaries framework means for sustainability in the outdoor industry.

By Jonathan Eidse

Europe’s 10 Outdoor Capitals

Where to live and work, if you want access to academia, city culture, outdoor brands and amazing nature around the corner? We list ten leading European outdoor capitals where outdoor is a part of the city soul – and so should sustainability.

By SUSTON