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Sustainable Stories

Will Sustainability Labels Survive Incoming EU Legislation?

As sustainability claims face increasing scrutiny, new EU regulations aim to prevent misleading labels. Suston Magazine explores the implications of the Green Claims Directive, showcasing perspectives from experts and industry leaders navigating the changing landscape.

By Gabriel Arthur

“Fueled by passion” – Key takeaways from POW’s European Leadership Summit

What happens when Protect Our Winter’s leaders across Europe come together in a national park in Southern Sweden – and what’s next for the organization? Suston asked Jordan Wright from POW Europe to share the outdoor activists’ discussions and insights.

By Jordan Wright

Johan Rockström: Five years to reverse global environmental trends

One of the world’s leading climate scientists and co-creator of the new ‘Planetary Health Check’ initiative, Prof. Johan Rockström warns of a five-year window to reverse global environmental trends.

By Gabriel Arthur

The outdoor industry at a crossroads: Reflections from EOS 2024 in Cambridge

The annual European Outdoor Summit brings together executives, experts and key players for two intensive days of seminars, workshops and discussions. In Cambridge, Suston’s editor-in-chief Gabriel Arthur meets an industry that is not just facing one crossroad, but several.

By Gabriel Arthur

Are classic products more sustainable?

In the outdoor industry, new seasons get all the attention. But alongside these, there are the brand stalwarts: The products that look the same, year after year. What makes these endure the test of time, and what are their benefits in terms of sustainability?

By Sara Wänseth

Partner Stories

Performance Days: A Space For Future-Oriented Ideas

3,838 visitors attended on October 23 and 24 in Munich to explore the innovations of around 490 exhibitors at the leading trade fair for functional fabrics and sustainable textile innovations. What defines its success, and what does the future hold?

By Performance Days

Unitex: Green Your Life

Featuring a revolutionary new ePE microporous laminate, the latest generation of Gore-Tex Pro products is set to hit the market in 2025.

By Unitex

Carbonfact: Decoding Footwear’s Environmental Impacts

Featuring a revolutionary new ePE microporous laminate, the latest generation of Gore-Tex Pro products is set to hit the market in 2025.

By Carbonfact

Sympatex: Challenges and Opportunities of Textile Circularity

The ESPR has pushed textile circularity to the forefront. Leading the way since 2016, Sympatex emphasizes mono-material design and improvements to recycling infrastructure to close the loop – and urges the rest of the industry to follow suit.

By SympaTex

In Case you Missed

Guide: 5 steps to turn good intentions into positive environmental actions

Learn five expert strategies to transform good intentions into lasting sustainable actions with solutions like social support and behavioral nudges.

By Martina Wengenmeir

“Are certifications bullshit?”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By SUSTON

Europe’s 10 Outdoor Capitals

Where to live and work, if you want access to academia, city culture, outdoor brands and amazing nature around the corner? We list ten leading European outdoor capitals where outdoor is a part of the city soul – and so should sustainability.

By SUSTON

Ecocide: A New Law For Nature

Shouldn’t crimes against nature have the same judicial status as genocide, crimes against humanity, war crimes and crimes of aggression? Absolutely, says the movement that wants to put an end to ecocide, and adds: “It is starting to happen!”

By Gabriel Arthur

Sustainability reporting: Do’s and Don’ts

More and more outdoor brands are releasing annual sustainability reports – Suston reaches out to seasoned outdoor companies to learn best practices, common challenges, and how to overcome them.

By Jonathan Eidse