Good News

Sustainable Stories

Winter sports face climate reckoning at ski forum

Winter sports meet climate urgency in Åre as industry leaders, scientists, and athletes confront warming winters and seek bold paths forward.

By Joel Svedlund

“A Greener Choice”: Are private “eco-labels” still the right choice?

Explore how Frilufts Retail’s “A Greener Choice” standard tackles sustainability with transparency, EU law alignment, and a focus on consumer guidance.

By Gabriel Arthur

“To make a greater impact, our industry must collaborate even more”

The outdoor industry faces mounting challenges, but EOG’s new Director Christian Schneidermeier argues that deeper collaboration can drive real impact.

By Gabriel Arthur

The path to zero waste: Outdoor brands share best practices

While the road to textile landfills is wide, fast, and cheap, the path to zero waste is winding, slow, and costly. Yet, more outdoor brands are choosing sustainability over convenience. Discover how waste reduction and the circular economy are transforming the outdoor industry.

By Martina Wengenmeir

Where to now? Sustainability agenda’s next steps

Four sustainability experts outline the next steps for the outdoor industry, from supplier collaboration to sustainable materials and climate policy.

By Gabriel Arthur
Testing shell jackets in Swedish Lapland, where extreme conditions push outdoor apparel to its limits.

Detoxing shell jackets—are we finally there?

Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland.

By Gabriel Arthur

Partner Stories

Defy the Elements With eVent Fabrics

Discover eVent fabrics’ lightweight, plant-based laminates—stormST, stormburstLT, and windstormST—offering superior waterproof, breathable, and weather-resistant technology for outdoor and active lifestyles.

By eVent

Performance Days: A Space For Future-Oriented Ideas

3,838 visitors attended on October 23 and 24 in Munich to explore the innovations of around 490 exhibitors at the leading trade fair for functional fabrics and sustainable textile innovations. What defines its success, and what does the future hold?

By Performance Days

Carbonfact: Decoding Footwear’s Environmental Impacts

Featuring a revolutionary new ePE microporous laminate, the latest generation of Gore-Tex Pro products is set to hit the market in 2025.

By Carbonfact

Sympatex: Challenges and Opportunities of Textile Circularity

The ESPR has pushed textile circularity to the forefront. Leading the way since 2016, Sympatex emphasizes mono-material design and improvements to recycling infrastructure to close the loop – and urges the rest of the industry to follow suit.

By SympaTex

In Case you Missed

“Right to Roam” – What is it, and where is it found?

Discover the few countries on Earth where you can freely trek across private land, and learn the rights and responsibilities that this entails.

By SUSTON

Is the Planetary Boundaries framework the new sustainability paradigm?

Find out what the Planetary Boundaries framework means for sustainability in the outdoor industry.

By Jonathan Eidse

Gen Z: What’s hype and what’s reality?

Outdoor-loving and sustainable to the core? Or jaded, stressed-out digitals who’ve given up on the future? Suston sifts through the conflicting narratives to take a more nuanced look at the generation that’s coming of age – and storming onto the world stage.

By Jonathan Eidse

Europe’s 10 Outdoor Capitals

Where to live and work, if you want access to academia, city culture, outdoor brands and amazing nature around the corner? We list ten leading European outdoor capitals where outdoor is a part of the city soul – and so should sustainability.

By SUSTON