More Recycling at Primaloft

More Recycling at Primaloft

At ISPO 2017, Primaloft is launching its Primaloft Gold Insulation Active with 45 percent post-consumer recycled content. Haglöfs will be the first brand to use the new insulation in its AW 17/18 range. In addition, Primaloft Gold Insulation Eco, featuring 55 percent post-consumer recycled content, will now be available to the rest of the industry for use in AW 17/18 collections. Both of these developments advance Primaloft’s five-year sustainability goal of having 90 percent of its products containing at least 35 percent recycled material, the company reports.

Gabriel Arthur
gabriel.arthur@norragency.com


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