Vaude

Ecofair, Multiuse, Unique

The Green Shape Core Collection of VAUDE consists of 90 % bio-based, recycled or natural materials. The outdoor brand uses even unconventional substances such as unmarketable cow’s milk, wood and castor oil.

“The Green Shape Core Collection is a testimony to our ‘green’ soul – it embodies our ecological and social values, and testifies to the essence of what motivates VAUDE as a brand. With it we would like to prove that taking a stand for sustainability – whole-heartedly and in a spirit of innovation – truly pays,” says VAUDE CEO Antje von Dewitz.

The collection has been created after the principles #ecofair, #multiuse and #unique, and consists of 19 sustainable multiuse products designed for a wide range of outdoor activities. It is available in August 2018 at specialist shops as a “limited edition” from selected dealers.

#ecofair

VAUDE set out in search of environmentally friendly functional materials. Together with its suppliers, the outdoor manufacturer has developed new materials and technological solutions that had previously not been possible. Every material was closely examined from an ecological and social viewpoint. “Ecofair” means that VAUDE is conserving valuable raw resources by using recycled materials and replacing fossil based raw materials with biobased alternatives; for example, from kapok, castor-oil or cow’s milk. For the first time, they are using biodegradable fiber for fleece products and are exploiting the natural functional properties of materials to minimize the use of chemicals.

#multiuse

The “multiuse” byword is based on the idea of value-based consumerism. In order to avoid wasting resources, the focus is on using a smaller number of multiuse products rather than owning a wide selection of specialized versions. The products are designed to be suitable for anything from an easy ski tour or winter hike to a daily bike commute.

#unique

“The collection is a visionary expression of how we imagine the future of sustainable innovative outdoor gear. With it, we would like to make an impact, provide inspiration for thinking outside the box and create a call to action – while applying consistent, resource-conserving processing methods under fair working conditions. This is truly unique,” explains Antje von Dewitz.

 

Vaude

Innovative materials

Biopile/TENCEL® fleece
Fleece material that biodegrades in seawater and does not leave behind microplastics.

EcoPaXX®
Biobased plastic or synthetic fiber, 70 % of which is produced from castor oil.

PrimaLoft® Silver Insulation Natural Blend
Hybrid insulation from kapok tree fiber.

Q-Milk Felt
20 % cow’s milk (which is no longer suitable for food production) and 80 % wool are processed into felt.

greenshapecore.vaude.com

VAUDE
melanie.haas@norragency.com


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