Aline Bock

#itsgreatoutthere’s Newest Ambassador

The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador. Bock, from Germany, was crowned Freeride World Tour Champion in 2010 and continues to snowboard professionally.

The It’s Great Out There Coalition is an International Non-Profit Association (INPA) consisting of 30 members representing some of the biggest outdoor companies in Europe. While the coalition is primarily kept busy running a consumer-facing campaign to inspire more people to get active in the outdoors, it also works closely with the European Commission to channel political and financial support into the promotion of outdoor activities.

To prove that it is in fact great out there, Aline Bock has just embarked on a six-week snowboarding, surfing and camping adventure in Iceland with fellow snowboarder Anne-Flore Marxer. Their DARE project will result in a film about strong women in Iceland, that will be shown at festivals around Europe. The public can follow the progress of DARE using #dare and #alandshapedbywomen on social media.

Aline Bock is the second high-profile figure to become an #itsgreatoutthere ambassador, following Alastair Humphreys, the adventurer, author and motivational speaker who is best known for the successful #microadventures initiative.

Photo: Daniel Ahlgren

Jonathan Eidse
jonathan.eidse@norragency.com


More Stories

Building bridges together with Third Culture kids

“Why are environments that should be for everyone so homogenous?” Wadood Suberu and his colleagues asked themselves. Now, they strive to open up the great outdoors in Sweden for “Third Culture Kids.”

By Gabriel Arthur

Is it Competition, Compliance, or Collaboration?

With a focus on how far we have to go often taking the limelight, European Outdoor Group’s Katy Stevens reminds us how far we’ve come – and matured – as an industry rallying climbing a shared summit.

By Katy Stevens

Diversity, Equity & Inclusion take the stage at European Outdoor Summit

The European Outdoor Summit titled “The New Era – Business and Beyond” just concluded last week in Berlin. A diverse range of outdoor topics were discussed, but it was outdoor diversity itself that really got the discussion going.

By Jonathan Eidse

Most people won’t climb K2, why do we keep overengineering gear as if they will?

Most people won’t climb K2. What are the environmental and inclusivity implications of over-engineering gear as if they will?

By SUSTON

More News