Just Climate? This Brand Assessed EVERYTHING

Carbon Footprints may be a good start, but the Swedish outdoor brand Houdini’s new sustainability report takes it to the next level, outlining a total of nine of its impact areas using the novel Planetary Boundaries Assessment model.

Swedish outdoor brand Houdini is the first company in the world to assess its environmental impact based on the Planetary Boundaries Assessment. This model builds upon research presented by Johan Rockström and his colleagues at the Stockholm Resilience Centre back in 2009.

In the report, the researchers highlighted nine environmental factors and by establishing limits for how much impact each factor could withstand, they illustrated the safe area within which humans can operate.  Exceeding these boundaries risks causing a cascade of undesirable environmental effects that are impossible to undo.

The assessment was performed by the non-profit organization Albaeco, who reviewed Houdini’s environmental impact over the course of one year based on all nine boundaries: climate change, novel entities, stratospheric ozone depletion, atmospheric aerosol loading, ocean acidification, biogeochemical flows, freshwater use, land-system change and biosphere integrity. The result is a much more holistic footprint assessment than the type of sustainability reporting that single-mindedly focuses on only one or two areas, often at the expense of others.

For Houdini and its CEO Eva Karlsson, the report is an important tool: “It’s Houdini’s mission to not just limit our negative impact on the planet, but to have a long-term positive influence – the Planetary Boundaries Assessment is a key foundation for that ambition.”


Photo: Stockholm Resilience Centre

Gabriel Arthur

More Stories

Solar Solutions in Vietnam

Wouldn’t it be great if a group of Western brands sharing the same manufacturers in Vietnam would say: “Hey, let’s collaborate to switch out fossil energy and invest in solar power on the rooftops of the Vietnamese facilities!” Good news: this is already happening.

By Gabriel Arthur

Waves of Activism

The temperature is rising – more and more people in the outdoor community choose to take a stand. Cira Riedel from Suston’s collaboration partner Greenroom Voice shares how an activist camp changed her vision of the ocean – and what needs to be done.

By Cira Riedel

Trail Running Stepping Up Sustainability

After a long period of taking forced breaks, the major trail running events slowly got back on track last summer. With a strong desire to reduce environmental impacts. The French Maxi-Race on Lake Annecy is one good example of how race organizers and shoe brands are working together to lead the way.

By Samuel Dixneuf

Climate Colabs: Ready for Scope 3?

Over the last few years, climate initiatives within the outdoor industry can be summarized in three words: measurements, offsetting and commitments. But while clear data and bold targets are important, effective action is what truly counts. Suston reached out to the industry organizations to hear how they help brands and suppliers to get going.

By Jonathan Eidse

More News

Sign up for Suston Monthly!

Get the latest sustainability news and stories from the outdoor community delivered free to your inbox with the Suston Monthly newsletter.

Sign up for our newsletter