Traceability in Demand

New tools and continued consumer pressure is seeing product traceability and supply chain transparency more popular than ever, according to report.

A total of 24,205 traceability certificates and labels were issued between July 2019 and June 2020, says Swiss-based textile organization OEKO-TEX. Their annual report, released at the end of August, shows an increase of 13% compared to last year, with the MADE IN GREEN label seeing above-average growth at 115%, or 2808 valid labels issued.

Each item marked MADE IN GREEN can be traced using a unique product ID or QR code. This means consumers get direct access to information regarding the production facilities in which the textile or leather article was produced including geographical locations, as well as details about individual stages of production. The label also marks the product as having been manufactured in accordance to sustainable practices and under socially responsible working conditions. Labels like STANDARD 100, which certified 50 face mask manufacturers between April and June of this year, and LEATHER STANDARD, have also seen increased usage.

Established in 1992, OEKO-TEX has long pushed for transparency within textile and leather production chains, advocating for consumer and worker protection across international lines. So far over 16,000 manufacturers, brands and retailers in nearly 100 countries formally partner with the organization. OEKO-TEX’s Secretary General, George Dieners, believes that this increase in certification reflects that consumers are “thinking a lot more carefully about how and what they are buying. To simplify these purchase decisions, it is up to the brands to communicate end-to-end transparency.”

 

Photo: Oeko-Tex

SUSTON
jonathan.eidse@norragency.com


More Stories

“At best, this should be seen as greenwashing”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By Meg Carney

Is “Made in EU” More Sustainable?

“Made in EU” often stands for advantages such as strict quality standards and shorter delivery routes. Our guide provides an overview of ten brands that manufacture in Europe, and their advantages in terms of sustainability.

By Martina Wengenmeir

Why is European wool a waste product?

Experts estimate that up to 50 % of wool remains unused in the largest sheep-farming countries of Norway, Sweden, Switzerland, Austria and Germany. There should be more appreciation for European Wool.

By Lavalan

The Editor’s Choice – 10 most sustainable ski touring products

We believe that the most sustainable outdoor products are the ones that are used over and over again. Editor-in-Chief Gabriel Arthur goes ski touring and chooses ten favorites that have stood the test of (a very long) time.

By Gabriel Arthur

More News