Ride, Protect & Share are the three words that represent the essence of Picture Organic Clothing: a snowboard, ski, surf and outdoor clothing brand who – while not taking themselves too seriously – still want to effect change.

At a time when the textile industry is responsible for 8% of the world’s carbon emissions and where the climate crisis has reached its peak, everyone has a role to play to make a difference. Since Picture started in 2008, we have always sought to push one step further to minimize our impact on the environment. Our commitment to a sustainable, ethical, and environmentally-responsible approach covers every aspect of our business, from the supply chain, to manufacturing, to shipping.

To reduce the consequences doing business has on both the climate and people, we need to wipe out our dependence on fossil fuels. Curbing our impact on the environment and limiting growth, changing conventional production models, and promoting reasonable consumption are all key pillars of this evolution.

Okay, great, but alone we are just a drop in the bucket. This is where B-Corp certification has meaning: using business and our influence as a force for good. We need to galvanize as many people as possible from our community – partners, and stakeholders in the outdoor and apparel industries – to participate in the energy transition and in removing carbon from the global economy.

 

Fighting climate change through our passion for boardsports and great outdoors.

This is our mission.

Picture Organic Clothing

 

Picture Organic
info@norragency.com
No Comments

Sorry, the comment form is closed at this time.

More Stories

Enlisting Consumers in Climate Battle

Suston talks to Climate Neutral CEO Austin Whitman about how they help brands – and now consumers – to take responsibility for their climate impacts.

By Cristiana Voinov

Earlybird Skis Founder Interview

2021 Sustainability Achievement Award recipient – it looks like the early bird really does get the worm. Suston meets Earlybird Skis’ founder Hanno Schwab to get the dirt on why the rest of the ski industry still hasn’t woken up.

By Jonathan Fraenkel-Eidse

POW leaders share why they joined the movement and you should too

A group of passionate Nordic POW representatives explain the impact and appeal behind the winter community’s favorite climate organization.

By Anna Liljemalm, Gabriel Arthur

POW Comes of Age

Suston shares the bildungsroman of Protect Our Winters, from its beginnings as a much-criticized grassroots movement to its role in becoming an international climate powerhouse.

By Anna Liljemalm, Gabriel Arthur

More News