EOCA’s Plastic Free Target “Smashed”

The European Outdoor Conservation Association (EOCA) announces it has surpassed its two year target to clear 3000km of habitat, trail and beach of plastic waste and pollution, clearing a total of 4,183km.

“This is wonderful news as we come to the end of what has been a very challenging year for everyone,” shares Tanya Bascombe, Joint General Manager of EOCA.

“The fact that we have not only managed to reach our two year target in amongst this, but to surpass it so convincingly is testament to the resilience of the conservation organizations and the enthusiasm of those involved.”

300 million tonnes of plastic are produced annually globally, 8 million tonnes of which enter the oceans each year.  80% of marine plastic originates from land sources and is found on mountains, in glaciers, around crags, along and in rivers and lakes, in forests and on coastlines. In all these locations, its impacts are disastrous on wildlife and it blights every type of habitat and landscape enjoyed by outdoor enthusiasts.  100,000 marine mammals and 1 million seabirds are killed every year through entanglement or by ingesting plastic litter.

EOCA has worked with its members from the European outdoor industry during 2019 and 2020 to clean up plastic waste in habitats, from the summits of mountains to the shores of the seas as part of its Plastic Free: Mountain to Sea campaign.

This has all been done in conjunction with educating and inspiring outdoor enthusiasts and companies to combat plastic pollution issues – not just by cleaning what is already there, but by working to reduce the amount used on a daily basis and to stop it getting there in the first place.

This scale of clean up takes a team effort

Projects funded have included cleaning coasts, rivers, mountains and lakes across Europe, trialing alternatives to plastic tree guards, stand-up paddleboarding coast, canal and river clearance in Brazil and Germany, mountain biking clean-ups in the UK and Romania, ocean diving and expeditions to clean up shipping cargo and fishing nets in Portugal, Spain and Holland, fishing for plastic in rivers in Colombia, clean-up in the Italian Alps, the mountains of Nepal, the Himalayas and Latin America and the forests and rivers of the Ukraine, all of which have contributed to reaching the target set two years ago.

Added to this, many of EOCA’s members have joined in, organising events with their own staff. For example, Keen has run plastic fishing events throughout the canals of Amsterdam and rivers of major cities across Europe, Nikwax employees carried out a plogging event and Ortovox staff undertook a day’s litter clearance on Black Friday 2020.

Every individual action contributed to adding extra kilometres to the grand total, and Tanya Bascombe couldn’t be more pleased:

“The original target was to clear varied habitats of plastic pollution equivalent to the distance from Lapland to the Mediterranean coast …. We have actually managed to clear the distance from Lapland to Marrakesh!”

Photos: Ian Lean, EOCA

SUSTON
jonathan.eidse@norragency.com


More Stories

“At best, this should be seen as greenwashing”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By Meg Carney

Made for Those Who Demand More

Since the invention of the Gore-Tex membrane almost 50 years ago, the brand stands for durable weather protection and comfort in functional outdoor clothing. During that time, the membrane technology has been constantly improved and reinvented.

By GORE

Back to the Earth

Often at the end of a textile product life cycle, we make the decision on how best to dispose the product. For a sustainable future, we could consider biodegradability. What is needed for successful biodegradation?

By Hohenstein

From Farm to Ocean-Friendly Fiber

Wool has long been lauded for its performance characteristics. But the natural fiber’s ability to fully biodegrade adds another impressive credential as microfiber pollution threatens marine ecosystems.

By IWTO

More News