TNF Wool Insulation Takes First Steps Towards ReGenerative Agriculture

The North Face has partnered with HD® Wool Insulation to introduce a sustainable alternative to synthetic and down insulation for the new Heritage collection.

Made for adventurers in and out of the city, the spring Heritage collection features the men’s and women’s Rokstoker jacket and men’s Gilet vest made with HD® Wool Insulation, and behind the classic styling of these garments is a modern sustainable story.

First steps towards ReGenerative Agriculture

HD® Wool Insulation is 100% natural, renewable, and highly durable. Furthering its excellent temperature regulating and moisture management properties, HD® Wool Insulation is actively supporting farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in Land to Market objectives. The wool that is used to make HD® Wool Insulation is fully traceable back to the farm upon which it is grown.

“We are thrilled to partner with such an iconic brand that shares our passion for sustainability and care for the earth,” said Jo Dawson, CEO H. Dawson and HD® Wool insulation. “We take sustainability very seriously and we see ourselves, and consumers, as custodians of shepherd’s wool, which when managed well can aid in the reverse of climate change”

According to Sustainable Brands research, consumers today want brands to meet their sustainability needs whilst still providing the style, comfort and performance they expect from them. Pillars of these sustainability concerns include land use, soil carbon, water management, soil loss, greenhouse gas emissions and emergency efficiency.

In 2019, Sky Ocean Ventures, a £25m impact-investment fund committed to accelerating young companies and entrepreneurs who are developing ideas that can help eliminate plastic pollution, invested in HD® Wool Insulation, recognizing that its product can be used as a replacement to synthetic polyester insulation, which can shed microplastics that pollute our oceans and rivers.

 

About HD® Wool Insulation

HD® Wool Insulation exists to bring energy, well-being and comfort by working with nature to produce active technical wool insulation. The business is built on the expertise of four generations, from farming in Yorkshire to international wool trading. Founder Jo Dawson created HD® Wool Insulation to propel the use of wool in the 21st century as a natural and high performing active insulation.

SUSTON
jonathan.eidse@norragency.com