Arc’teryx circularity portal to disrupt “take-make-waste” economy

Arc’teryx launches ReBird – a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair.

ReBird marks Arc’teryx’ organization-wide commitment to shift away from what it calls a “take-make-waste economy” by continuously seeking to adopt and evolve a circular way of operating. It also contributes to the brand’s Science-Based Targets to reduce greenhouse gas emissions intensity by 65% by 2030.

As of May 19, guests are now able to access the Arc’teryx Used Gear resale initiative through the ReBird program, and purchase Arc’teryx’s upcycled products and to explore the Arc’teryx Care and Repair service.

Guests in New York and Chicago will additionally be able to shop pieces from Arc’teryx Used Gear in person for the first time since its launch in 2019. These pieces – which are inspected, cleaned and repaired to the brand’s strict standards – will be displayed for a limited time at in-store events in both cities this summer.

Interactive circularity education and storytelling platform

Stowe Windshell made of waste fabric

 

“At Arc’teryx we have always built products that last, and durability is crucial to how we see ourselves contributing to a more circular economy and achieving our global climate goals,” said Katie Wilson, Senior Manager Social & Environmental Sustainability.

“It enables us to do fun work like make new product from old, resell used gear, and repair. While some of this work has been happening as long as we’ve been in existence, some of it is brand new.”

The digital ReBird platform is intended to serve as an interactive space for education and storytelling, where guests can learn more about the brand’s continued evolution in designing products that excel in performance while being crafted to be re-crafted, and made from safe and renewable materials.

“To us, circularity means continuously seeking to design out waste and pollution from our systems and to respect the resources of our finite planet,” said Wilson.

“ReBird is one way that Arc’teryx is bringing this to life.”

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Its design process focuses on delivering durable, unrivaled performance. Its products are distributed through more than 3,000 retail locations worldwide, including over 80 branded stores.

arcteryx.com

SUSTON
jonathan.eidse@norragency.com


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