Klean Kanteen Sets Sights on Recycled Stainless Steel

The drinkware and food solutions brand Klean Kanteen has announced its plans to make its stainless steel products using third-party certified 90% post-consumer recycled steel starting in 2022.

Next year, Klean Kanteen continues its mission to reduce consumer dependence on single use plastic water bottles while extending the life of raw materials with its latest goal to replace virgin steel with recycled steel. This will also reduce the environmental impact of Klean Kanteen’s products dramatically, including a 40% reduction in greenhouse gas emissions, 30% reduction in energy demand and 60-80% reduction in ecosystem impacts. Products made using certified recycled steel will be phased in, beginning with TKWide and Straw lines early in the year, and Klean Kanteen’s popular Classic and Vaccuum Insulated Classic collections will be available by summer. If all goes according to plan, 95% of Klean Kanteen’s products will have undergone the transition to recycled steel by 2023.

Building on climate commitment

To ensure recycled content claims are accurate, Klean Kanteen has worked with Intertek and its Verified Recycled Program. With their help, Klean Kanteen is confident this is the biggest lever it can pull for impact reduction: “Since our inception, we have made climate action a priority,” said Jeff Cresswell, co-owner and co-CEO of Klean Kanteen, pointing to among other things its work with Climate Neutral and B Corporation certifications. “We’ve proven it’s possible to use business as a force for good. Evolving to use Intertek certified recycled steel was the most impactful next step we could take – it wasn’t easy, but the results are worth it.”

 

About Klean Kanteen

Klean Kanteen was created in 2004 as a safe and healthy solution to plastic water bottles and all Klean products are BPA-free. Klean Kanteen was among the first company to realize and publicly announce the dangerous effects of BPA, a common substance in many water bottles. Instead, Klean Kanteen uses primarily 18/8 stainless steel which is safe for food contact according to the FDA and France and Germany’s more stringent standards.

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Jonathan Fraenkel-Eidse
jonathan.eidse@norragency.com


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