Arne Strate

Time for Change – Together

When we look at sustainable innovations and solutions within our industry, we sometimes forget that change is expensive. Circularity, for instance, demands huge investments, among material suppliers, manufacturing, logistics etc. It’s not an add on to the regular business model, it requires strategic shifts and financial resources.

There used to be a gap between the CSR departments and the top management level. Where the former saw possibilities – or necessities – the latter saw costs and challenges. Top management was more accustomed to paying attention to the sales departments.

Today, this has changed within the outdoor industry. CEO’s are realizing the need to act, and the sustainability professionals definitely have their attention. On a strategic level, the timing can be difficult. What are competitors doing? Is it better to wait and see what works best, or become a pioneer and be able to communicate your efforts and achievements before the rest?

There are also risks in being slow. Looking back, we see many brands that never thought phasing out harmful PFC’s would be needed – let alone legislated. These are difficult waters to navigate. Therefore, the more we can collaborate within the industry, the better. Sustainability professionals and CEO’s. Suppliers, brands and retailers – and competitors. The good news is that among most members of the European Outdoor Group, the readiness is there.

– Arne Strate, EOG General Secretary

 

Illustration: Susan Larsen

Arne Strate, EOG General Secretary
melanie.haas@norragency.com

EOG General Secretary



More Stories

CSR for the good times and the bad

Jane Turnbull from EOG makes the case that CSR is not just for the good times, but is especially in everybody’s best interests while in the midst of the pandemic and climate crises.

By SUSTON

Retailers in the Forefront

The market leaders in Northern Europe share a common system for evaluating outdoor products from a sustainability perspective – and guiding the consumers to the better alternatives.

By Gabriel Arthur

Can Non-Experts Understand?

The Sustainable Materials Guide is meant to help retailers respond to the most common customer questions relating to product sustainability. But can we really expect consumers to grasp the complexity behind today’s supply chains? Suston reaches out EOG’s Verity Hardy for her take.

By SUSTON

A Sustainable Scorecard?

It’s easy to claim one product is more sustainable than another. Suston reaches out to outdoor brands and experts to hear how the public-facing transparency program from the Higg Index could help brands prove it.

By Jonathan Eidse

More News

Let’s spread the green news

With Suston - Sustainable Outdoor News - you can keep up with the positive steps towards a more sustainable outdoor community.

Sign up for our newsletter