Patagonia Film Spotlights Diminishing Wilderness in the Alps

On December 16, Patagonia released its latest film, “Vanishing Lines,” which aims to shine light on the movement to protect the last wild places in the European Alps.

The pristine high alpine landscapes of the Alps are at risk, as developers encroach ever further in the name of expanding ski resorts and their infrastructure. Vanishing Lines tells the story of these last wild places on the brink of destruction, and the movement to protect what we still can.

The 20-minute documentary filmed in Tyrol/Austria, features Patagonia snow ambassador Mitch Tölderer, who is crystal clear on what is at stake:

“Once this destruction happens, this natural alpine area will be lost forever: lost to nature, to us and to the next generations. I am committed to using my voice – as part of the backcountry snow community and as a father and concerned citizen – to speak out against the ongoing expansion of ski resort areas and for the conservation of our last remaining natural mountain landscapes.”

Dr. Gerd Estermann from Bürgerinitiative Feldring explains what he sees to be the underlying premise to the film:

“Our daily lives are ever more organized and mechanized. Our experiences are increasingly determined by virtual impressions. And this leads to an increasingly strong longing for pristine nature, which is what is at the heart of our movement and of this important film.”

 

Where You Can Watch the Film

The film by Johannes Aitzetmüller will tour across Europe throughout the winter, and can also be viewed online at: eu.patagonia.com/films/vanishing-lines

About Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B Corporation, the company is recognized internationally for its commitment to product quality and environmental activism—and its contributions of more than $145 million in grants and in-kind donations to date.

Visit website.

 

Top Photo: Johannes Aitzetmüller

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jonathan.eidse@norragency.com


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