Outerwear Brand 66°North Becomes Iceland’s First B Corp

Icelandic outerwear brand 66°North makes history as the first company in Iceland to earn its B Corporation (B Corp) Certification – a designation awarded to leaders in the global movement for an inclusive, equitable, and regenerative economy.

B Corporation is a movement of companies that believe in business as a force for good. As a company deeply connected to exploring the natural environment of Iceland, 66˚°North has been committed to protecting people and the planet for nearly 100 years. Originally founded as a matter of survival for Icelandic fishermen, the brand remains true to its core values of circularity and durability today. Carbon neutral since 2019, 66°North creates high quality, multi-purpose products that are “made for life” – combining the use of durable materials that are traceable and certified to the highest standard, with a design philosophy and manufacturing techniques that eliminate waste and ensure longevity. Reducing long-term consumption – 66°North offers repair services for everything the brand has sold over the past century.

“Earning a B Corp Certification with a score of 93.5 validates 66°North’s longtime commitment to doing business in a way that’s thoughtful and considerate of the planet,” said Helgi Rúnar Óskarsson, CEO of 66°North.

“We are proud to be the first Icelandic brand to receive this distinction and look forward to continuing to build a purpose-driven brand.”

A Triple Bottom Line, Required by Law

B Corp is made up of more than 4,500 businesses in over 79 countries, across 154 industries inspiring tens of thousands of other companies to follow their lead by measuring their impact, changing their corporate structure, and building better businesses. Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment.

Nille Skalts, the CEO & Founder of the Nordic B Corp Movement, shares: “I am honored to welcome to the B Corp movement 66°North as the very first Icelandic B Corp. It is an endeavor for any company to become a certified B Corp, but it is even more so when you become the first B Corp of your country. Being a pioneer trailblazing the way for others to follow takes dedication and courage, as you’re treading a path that no one has tread before you. I could not think of a more fitting company than 66°North to lead the way for the B Corp movement in Iceland.” Nille continues,

“Welcoming 66°North is a cherished chance for the global B Corp community to experience the power and the beauty of how you conduct business in the North, an opportunity to be inspired by and learn from an iconic Icelandic institution, with more than nine decades of existence.”

For 66°North, achieving B Corp Certification is only the beginning. With continued efforts to learn and improve upon its operations across all areas of the business, 66°North is on track to reach a B Impact Score at its next assessment – in three years – that would place the brand among the top three sustainable outerwear brands globally.

 

About 66°North

A certified B Corporation, 66°North is an Icelandic outerwear company creating multipurpose pieces made to last since 1926. Iceland has a spirit of people living an extraordinary, everyday life connected to nature and meeting impossible challenges with optimism, joy, and humor. 66°North brings the power and beauty of the North to the world through their products. This means clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is a carbon neutral business that practices a holistic approach to circularity.

For more information, visit 66north.com.

About B Lab:

B Lab is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. B Lab’s vision is of an inclusive, equitable, and regenerative economic system for all people and the planet. To date, there are over 4,500 Certified B Corps in 154 industries and 79 countries, and over 70,000 companies use the B Impact Assessment.

Visit bcorporation.net for more information.

Photo: 66°North

Tags:
,
SUSTON
jonathan.eidse@norragency.com


More Stories

Smart and Sustainable Performance

Whether you’re choosing materials or production partners, are you asking the right questions to ensure products are as safe, sustainable and profitable as possible? It helps to have a team of experts by your side.

By Hohenstein

How to Earn Consumer Trust in 2022

Europe’s largest consumer study on sustainability, the Sustainable Brand Index (SBI), covers 1500 brands in eight countries.  Suston talks to its managing director Erik Elvingsson Hedén to find out what outdoor brands and retailers can learn from it about their own sustainability communication.

By Gabriel Arthur

The Outliers That Put Purpose First

More and more big brands claim to be “purpose driven” – but what can we learn from the forerunners that have been purpose-driven from Day One? Suston connects with Cotopaxi, Northern Playground and Pyua to find out.

By Jonathan Eidse

New Report Finds Clean Wool is Getting Cleaner

A recent report by AWI confirms that chemical residues in Australian and New Zealand raw wool is comparatively very low and is on the decline.

By IWTO

More News

Let’s spread the green news

With Suston - Sustainable Outdoor News - you can keep up with the positive steps towards a more sustainable outdoor community.

Sign up for our newsletter