Aku offers retailers Impacto, the first manual of its kind that estimates CO2 emissions from outdoor footwear. The issue of environmental impact will continue to be a central topic in the outdoor industry.

Aku’s commitment to researching design and production solutions to reduce this impact has long been one of the main assets driving the brand’s development strategy and its relationship with retailers. “Impacto” is an innovative tool developed by Aku that involves the quantification and certification of CO2 emissions levels for individual products and the entire organization.

Complex system in a simplified manual

The launch of Impacto represents the final stage of a two-year analysis process by Aku. The calculation of its Carbon Footprint of Product, was conducted according to internationally recognized standards and was verified by the external body Bureau Veritas, underscoring the reliability and credibility of the results.

The CO2 footprint is not a generic framework into which data can be simply inserted. Instead, it is a meticulously developed model that takes into account Aku’s distinct organizational structure, procurement practices, production methodologies, and shipment processes. Consequently, the calculation of the CO2 footprint now enables Aku to work with a specific and accurate data model. The data collection process encompasses all stages of Aku’s operations, extending up to Tier 3, which entails tracing the footprint back to the raw materials.

All this information forms the basis of the CO2 calculation system, and empowers Aku to determine the CO2 footprint for each individual model within its product collection.

A long and complex work, but now made simple and accessible through a working tool that explains to retailers how to realistically estimate the CO2 emissions resulting from the sale of outdoor footwear in different categories. This quantification enables the retailer to independently or in collaboration with the manufacturer take concrete actions aimed at offsetting the impact.

 

Photo: Uri Golman and Helle Olsen (www.wild-explorer.com) / Aku

 

AKU
melanie.haas@norragency.com
No Comments

Sorry, the comment form is closed at this time.

More Stories

“At best, this should be seen as greenwashing”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By Meg Carney

Visions from the Changemakers: Vaude CEO, Antje von Dewitz

How can outdoor companies navigate and steer in the right directions? And not get swamped in the daily operations? In a series of interviews Suston, Editor-in-chief Gabriel Arthur reaches out to industry changemakers to hear about their long-term perspectives.

By Gabriel Arthur

Why is European wool a waste product?

Experts estimate that up to 50 % of wool remains unused in the largest sheep-farming countries of Norway, Sweden, Switzerland, Austria and Germany. There should be more appreciation for European Wool.

By Lavalan

Visions from the Changemakers: Icebug Co-Founder David Ekelund

How can outdoor companies navigate and steer in the right directions? And not get swamped in the daily operations? In a series of interviews Suston, Editor-in-chief Gabriel Arthur reaches out to industry changemakers to hear about their long-term perspectives.

By Gabriel Arthur

More News