Since the invention of the Gore-Tex membrane almost 50 years ago, the brand stands for durable weather protection and comfort in functional outdoor clothing. During that time, the membrane technology has been constantly improved and reinvented.

The year 2021 marked the beginning of a new era, when Gore presented a completely new complementary material platform as the basis for their membrane technologies. In autumn 2022, the first Gore-Tex products with the completely newly developed ePE membrane entered the market – initially two-layer products for moderate outdoor activities. In 2023, brands such as Mammut, Norrøna and Patagonia launched the first three-layer performance garments, suitable for trekking, freeriding or ski mountaineering – the type of Gore-Tex jackets and pants outdoor enthusiasts demand.

The success of new innovative Gore-Tex technologies has always been based on scientific research and development in Gore’s own labs. The aim: To make the lives of outdoor enthusiasts, mountaineers and athletes safer and more comfortable. Firstly, suitable materials are identified and processes are developed, for example to transform polyethylene (PE) into a highly microporous, thin and yet strong membrane. Scientific methods are then constantly used to test, test, test. Gore ensures that all products are “fit for use” – that the products do what they are supposed to do to follow the strict brand standards for the intended use.

The next step: For those who demand more

Brands that have previously relied on Gore’s durable, functional apparel solutions are working on their next gen products incorporating Gore’s new technologies. Brands like Adidas Terrex, Since the invention of the Gore-Tex membrane almost 50 years ago, the brand stands for durable weather protection and comfort in functional outdoor clothing. During that time, the membrane technology has been constantly improved and reinvented. Arc‘teryx, La Sportiva, Lowa, Mammut, Meindl, Mountain Equipment, Norrøna, Patagonia, Peak Performance, Rab, Reusch, Roeckl, Salomon, Ziener, Zanier and many more will introduce garments, footwear and gloves at the ISPO for fall/ winter 2024.

The company, which not only invented a new material in the 1970s, but also laid the foundations for a completely new category of clothing, footwear and gloves, is taking the next step with the new technologies and remaining true to its goal: To ensure long-lasting product performance, being durably waterproof, windproof, and breathable with low impact on the environment.

 

Photo: © W.L. Gore & Associates

 

GORE
info@norragency.com
No Comments

Sorry, the comment form is closed at this time.

More Stories

“Degrowth” was the next great thing – until it happened

While many focus on shaving off a gram of CO2 here and adding a circular design feature there, EOG’s Katy Stevens wonders if we shouldn’t instead tackle the industry’s overproduction of products – where as much as 40% goes to waste.

By Gabriel Arthur

Gore: Just care for your product

Gore-Tex products are made to last. But users need to do their part too. By properly caring for your products, you can continue to love them for longer.

By GORE

Visions from the Changemakers: Gina Lovett, Environmental Initiatives Manager, Patagonia EMEA

How can outdoor companies navigate and steer in the right directions? And not get swamped in the daily operations? In this interview, Suston Editor-in-chief Gabriel Arthur discusses activism, goals and impact with Gina Lovett from Patagonia.

By Gabriel Arthur

Is the Planetary Boundaries framework the new sustainability paradigm?

Find out what the Planetary Boundaries framework means for sustainability in the outdoor industry.

By Jonathan Eidse

More News