February 26, 2025 Report predicts next-gen materials are poised to scale up – fast
A new report outlines how next-gen materials could account for 8% of the fibre market by 2030. With cost savings and supply chain resilience on the line, brands must act now to scale these materials.
Next-gen materials poised for rapid expansion
A new report by Fashion for Good and Boston Consulting Group – titled Scaling Next-Gen Materials in Fashion – forecasts that next-generation materials could account for 8% of the total fibre market by 2030—up from just 1% today. “Next-generation” refers to novel and innovative fibers and materials that offer improved environmental and/or social outcomes compared to conventional options. This shift, equivalent to 13 million tons, reflects growing regulatory pressures, climate-related supply chain disruptions, and shifting consumer expectations.
Despite this potential, demand may still outpace supply unless brands take decisive steps to scale next-gen materials. The report highlights that companies integrating these materials into their core strategies could see a 4% reduction in their cost of goods sold (COGS) over five years compared to inaction.
Overcoming barriers through demand, cost, and capital
Scaling next-generation materials faces financial, technical, and operational challenges. The report identifies three key levers that brands must activate:
- Demand: Consistent demand signals help stabilise markets, while demand pooling and transition financing can reduce adoption hurdles.
- Cost: Optimising supply chain processes and scaling production can unlock economies of scale.
- Capital: Securing strategic financing at each phase of adoption is critical for sustained growth.
A strategic shift for long-term resilience
Examples of next-gen materials mentioned in the report include textile-to-textile recycled polyester, lab-grown cotton, biofabricated proteins, biosynthetics, and alternative feedstock-based MMCFs (man-made cellulosic fibers). The vision is for these materials to transition from “next generation” to “preferred existing” status as they scale.
The report therefore urges brands to integrate next-gen materials into core business strategies, aligning financial goals with sustainability initiatives to drive long-term value. Whether acting independently or collaborating with industry partners, brands that scale these materials today will be positioned as leaders in the evolving fashion landscape.
Download the report: “Scaling Next-Gen Materials In Fashion: An Executive Guide.”
About Fashion for Good
Fashion for Good is the pioneer of collaborative innovation in the fashion industry. Its Innovation Platform connects brands, manufacturers, innovators, and funders to jointly transform the industry and to bring new ideas and technologies from niche to norm. Fashion for Good’s programs are supported by several outdoor brands, including Norrøna, ON, and Patagonia.
Photo: Unsplash
