Sustainable Outdoor Business

When it comes to sustainability communications, what you can say and to whom has become THE hottest topic thanks to impending substantiating green claims legislation. But the rules are so far unclear, so how is the outdoor industry responding?

According to Dr. Jason Hickel, author of the book “Less is More,” such “growthism” is the very reason we’re experiencing environmental collapse in the first place. Suston reaches out to learn more.

Going from the humble thriftstore of yesterday to the fastest-growing apparel segment today – what does it take to succeed in Secondhand?

Over the last few years, climate initiatives within the outdoor industry can be summarized in three words: measurements, offsetting and commitments. But while clear data and bold targets are important, effective action is what truly counts. Suston reached out to the industry organizations to hear how they help brands and suppliers to get going.