With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a...
Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....
Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then travelled...
“Think global, act local.” For Swedish glove manufacturer LillSport, this means building an environmentally adapted tannery and starting a solar-powered glove factory with their partners in Ethiopia....
With the Ortovox Wool Promise, the German mountaineering brand is challenging the industry’s standards for an ethically responsible sourcing of Merino wool – while making friends on the other side of the globe....
The Swedish cross-country ski race Vasaloppet is among the longest and largest in the world’s largest. This popularity, however, has led to an increasing headache for its organizers – trash....
While the US outdoor industry and its role in the public lands debate has been making headlines, the European outdoor industry is also engaged in nature conservancy - though here preferring financial support over direct activism....
It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists....
Canadian river activist Mark Angelo has paddled waterways all over the world for decades. In River Blue, a new featurelength documentary, he returns to rivers on several continents and finds pollution on an alarming scale. The textile industry, and denim...
The world-famous surf spot Punta de Lobos, Chile, has been added to a growing list of protected surfing reserves....
