New GORE-TEX products with innovative ePE membrane provide a further step on the sustainability journey.

Less weight, less CO2 emissions, less water consumption, PFC free: Is this the future of functional outdoor wear? According to the company who invented not only a new material but laid the foundation for a completely new category of clothing, footwear and gloves back in the 1970s, the answer is yes.

For more than 40 years, W. L. Gore & Associates (Gore), better known for the GORE-TEX brand, together with world- class brands, has been on a continuous journey of using science and innovation to find solutions for real, complex problems. Gore is holding its commitment to sustainability to the same high level as the commitment to performance – through innovating more sustainable materials, technologies and processes.

This autumn, new GORE-TEX products with an innovative ePE membrane will be available from leading brands like Adidas, Arc’teryx, Patagonia, and Salomon. The new products are a milestone on Gore’s sustainability journey and an example of what’s possible when a global material science company commits to “Responsible Performance.” In the words of W. L. Gore & Associates founder, Bil Gore,

“The most fundamental and critically important aspect is the conviction that what you are doing is important… And that the things you’re doing and the things you are planning to do change the world and make it a better place.”

The year 2022 is marked by truly game-changing developments. The new GORE-TEX products with ePE mem- brane are not just scientific innovations. Lara Wittmann, Strategic Marketing Gore Consumer Fabrics, explains: “New GORE-TEX products with the new membrane provide trusted performance and durability and are a further step on our sustainability journey. With that we can help our partners to become steps closer to their sustainability goals.”

Benefits of the new GORE-TEX products with ePE membrane

  • absolutely waterproof, windproof and breathable protection
  • membrane, laminates and DWR treatments are PFC free*
  • reduced carbon footprint**
  • durability and a long product life lower environmental footprint
  • can be combined with recycled, solution or undyed textiles

 

The journey continues. The work for real scientists, inventors and creators is never done, so it isn’t for the GORE-TEX brand either. In the coming seasons, the innovative ePE membrane will also be used in other technologies, in a much wider range of laminates and for ex- tended end uses. Industry leading brand partners like Hestra, Lowa, Mammut or Norrøna will introduce functional wear with Gore’s latest technologies.

 

* advances Gore Fabrics ́ goal of being free of PFCs of Environmental Concern over the lifecycle of its consumer products. In this case, the goal is accomplished using non- fluorinated materials. Learn more at https://gtx.is/pfcec

** through laminates with a lower mass membrane and select textile(s) (per Higg MSI)

gore-tex.com

Photo: GORE

GORE
info@norragency.com
No Comments

Sorry, the comment form is closed at this time.

More Stories

“At best, this should be seen as greenwashing”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By Meg Carney

Visions from the Changemakers: Vaude CEO, Antje von Dewitz

How can outdoor companies navigate and steer in the right directions? And not get swamped in the daily operations? In a series of interviews Suston, Editor-in-chief Gabriel Arthur reaches out to industry changemakers to hear about their long-term perspectives.

By Gabriel Arthur

Is “Made in EU” More Sustainable?

“Made in EU” often stands for advantages such as strict quality standards and shorter delivery routes. Our guide provides an overview of ten brands that manufacture in Europe, and their advantages in terms of sustainability.

By Martina Wengenmeir

Why is European wool a waste product?

Experts estimate that up to 50 % of wool remains unused in the largest sheep-farming countries of Norway, Sweden, Switzerland, Austria and Germany. There should be more appreciation for European Wool.

By Lavalan

More News