New GORE-TEX products with innovative ePE membrane provide a further step on the sustainability journey.
Less weight, less CO2 emissions, less water consumption, PFC free: Is this the future of functional outdoor wear? According to the company who invented not only a new material but laid the foundation for a completely new category of clothing, footwear and gloves back in the 1970s, the answer is yes.
For more than 40 years, W. L. Gore & Associates (Gore), better known for the GORE-TEX brand, together with world- class brands, has been on a continuous journey of using science and innovation to find solutions for real, complex problems. Gore is holding its commitment to sustainability to the same high level as the commitment to performance – through innovating more sustainable materials, technologies and processes.
This autumn, new GORE-TEX products with an innovative ePE membrane will be available from leading brands like Adidas, Arc’teryx, Patagonia, and Salomon. The new products are a milestone on Gore’s sustainability journey and an example of what’s possible when a global material science company commits to “Responsible Performance.” In the words of W. L. Gore & Associates founder, Bil Gore,
“The most fundamental and critically important aspect is the conviction that what you are doing is important… And that the things you’re doing and the things you are planning to do change the world and make it a better place.”
The year 2022 is marked by truly game-changing developments. The new GORE-TEX products with ePE mem- brane are not just scientific innovations. Lara Wittmann, Strategic Marketing Gore Consumer Fabrics, explains: “New GORE-TEX products with the new membrane provide trusted performance and durability and are a further step on our sustainability journey. With that we can help our partners to become steps closer to their sustainability goals.”
Benefits of the new GORE-TEX products with ePE membrane
- absolutely waterproof, windproof and breathable protection
- membrane, laminates and DWR treatments are PFC free*
- reduced carbon footprint**
- durability and a long product life lower environmental footprint
- can be combined with recycled, solution or undyed textiles
The journey continues. The work for real scientists, inventors and creators is never done, so it isn’t for the GORE-TEX brand either. In the coming seasons, the innovative ePE membrane will also be used in other technologies, in a much wider range of laminates and for ex- tended end uses. Industry leading brand partners like Hestra, Lowa, Mammut or Norrøna will introduce functional wear with Gore’s latest technologies.
* advances Gore Fabrics ́ goal of being free of PFCs of Environmental Concern over the lifecycle of its consumer products. In this case, the goal is accomplished using non- fluorinated materials. Learn more at https://gtx.is/pfcec
** through laminates with a lower mass membrane and select textile(s) (per Higg MSI)