December 16, 2025 Natural fibers penalized? Why sustainability metrics fall short
Natural fiber scores underperform due to flawed tools. Better metrics are emerging to reflect their true impact from soil to society....
As one of the first animals to be domesticated, sheep have proved to be indispensable in sustainably feeding and clothing humanity for millennia. IWTO takes a closer look to show that they might be indispensable solution to our future challenges...
Wool has long been lauded for its performance characteristics. But the natural fiber’s ability to fully biodegrade adds another impressive credential as microfiber pollution threatens marine ecosystems....
Nature’s fiber, defined by and evolved for extremes, is given the highest vote of confidence and will once again be put to the ultimate test at sea....
From the farm level to processing facilities to entire communities - the International Wool Textile Organisation shares a few recent case studies demonstrating the wool industry’s capacity to do good....
A recent report by AWI confirms that chemical residues in Australian and New Zealand raw wool is comparatively very low and is on the decline....
There is a growing consensus that the only path to sustainably maintain current consumption levels in the future is through circularity. Wool is the tailor-made circular fiber....
The International Wool Textile Organisation’s Dalena White outlines wool’s sustainability credentials at every stage of the product life cycle....
The keratin fiber, wool, has evolved along with the rest of life on Planet Earth. As part of the natural carbon cycle, wool grows on sheep and biodegrades readily – making wool fiber a naturally sustainable choice....