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Two runners wearing Keen shoes standing on a rock in the sunset

June 12, 2018 Doing Business Unusual

Posted at 11:44h in Advocacy, Brands, Conservation, Partners by Keen
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KEEN is challenging the status quo on the journey to reduce their impact and protect the open spaces where we live, work, and play....

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A woman and a man hiking in Vaude-clothes

June 11, 2018 Listen to the Green Heart

Posted at 11:07h in Brands, Partners, Products by VAUDE
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With the launch of the VAUDE Green Shape Core Collection, a new chapter in the history of environmentally-friendly outdoor apparel began....

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Child in Reima clothes on a bicycle

June 10, 2018 Outfitting the Future Generation

Posted at 11:43h in Brands, Circularity, Partners, Products by Reima
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For spring 2019, Reima introduces sustainably designed garments that make the warm times of the year safer and more comfortable for children....

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Lake Constance

June 9, 2018 Bluesign: Born in Crisis

Posted at 11:19h in Partners, Production & Design, Suppliers by Bluesign
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While the label bluesign is well-known in the industry and end consumers have begun to recognize the label, few know the fascinating story of how it came to be....

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June 8, 2018 Unstoppable – Until the Loop is Closed

Posted at 11:00h in Circularity, Partners, Suppliers by SympaTex
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Two years ago, the functional textile supplier Sympatex set sail on a mission: to close the loop in the outdoor apparel industry without compromising performance....

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January 10, 2018 Fully Transparent

Posted at 23:30h in Brands, Partners, Production & Design by AKU
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AKU Bellamont Plus has recently been awarded the Environmental Product Declaration (EPD) following rigorous calculation involving all partners along the entire supply chain....

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Bergans

January 10, 2018 Long Live the Product

Posted at 23:00h in Brands, Circularity, Partners, Retail by Bergans
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In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of Bergans...

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Devold

January 10, 2018 From Sheep to Shop

Posted at 22:50h in Animal Welfare, Brands, Partners, Production & Design by Devold
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With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a...

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Fjällräven

January 10, 2018 Road to Ethical Wool

Posted at 22:45h in Animal Welfare, Brands, Partners, Production & Design by Fjällräven
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Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....

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Icebreaker

January 10, 2018 A Look Inside Icebreaker

Posted at 22:40h in Animal Welfare, Brands, Partners, Production & Design by Icebreaker
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Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then travelled...

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Opinion
You've done the work. Now change the rules

Jonas Schneider argues that the brands doing most on their own footprint are often the first to find its limits - and that the next lever sits outside the company.

 

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