A woman and a man hiking in Vaude-clothes

Listen to the Green Heart

Sustainable experiences will stay with you. New doors open up. Fresh perspectives that both change us and bring about change in our lives.

As a true eco pioneer, German brand VAUDE is not afraid to head down a path that’s uncertain or unconventional. Last season, with the launch of the VAUDE Green Shape Core Collection, a new chapter in the history of environmentally-friendly outdoor apparel began. The collection’s unmitigated success and numerous awards confirm the concept. For Summer 2019, this story of success continues: A thoroughly sustainable collection, now including 14 pieces, offering a host of innovative and exclusive material advancements and versatile enough to cover a broad range of outdoor activities. The concept of multiuse continues to play a central role, but when it comes to biking, VAUDE pays particular attention to a high level of functionality.

The pieces are conceptualized as a layering system, perfectly coordinated in design and performance to function together, from base layer to technical shorts and windbreaker. About 90 % of the diverse textile materials used in the production process are bio-based, recycled or purely natural materials. Unconventional, renewable raw materials such as Kapok plant fibers, finest merino wool blended with recycled polyester or bio-based plastics from castor oil are used.

As VAUDE CEO Antje von Dewitz says: “The Green Shape Core Collection is a testimony to our ‘green’ soul – it embodies our ecological and social values, and testifies to the essence of what motivates VAUDE as a brand. With it, we would like to prove that taking a stand for sustainability – whole-heartedly and in a spirit of innovation – truly pays.”

A man and a women biking in Vaude-clothes

Functional Jacket 4.0 made of 32 recycled PET bottles.

 


Vaude core collection logo

#ECOFAIR

  • Material innovations initiated together with VAUDE partners
  • Bio-based and natural fibers instead of fossil resources
  • Preventing waste by using recycled materials
  • Natural materials with natural functional properties
  • Environmentally-friendly manufacturing processes
  • Fair working conditions

#MULTIUSE

  • Value-based consumption: Less is more
  • Can be combined in many ways
  • Universal use for many outdoor activities
  • Ergonomic, layer-optimized designs
  • Performance with a feel-good factor

#UNIQUE

  • Unique Sustainable Collection
  • Visionary, progressive design
  • Consistent conservation of resources
  • Modern, timeless looks
  • Highest quality & durability
  • Multiple awards

 

Vaude logo

VAUDE at OutDoor: Hall A1 / 300

greenshapecore.vaude.com

VAUDE
melanie.haas@norragency.com


More Stories

How Pertex uses NetPlus fishing nets in outdoor fabrics

Pertex NetPlus fabrics use recycled fishing nets to deliver performance textiles with measurable environmental benefits.

By Pertex

Rab’s Service Centres aim to keep outdoor gear going

Rab reveals latest Service Centre expansions as part of their circularity journey, striving to reduce the impact of their products at every stage of their lifecycle.

By Rab

Natural fibers penalized? Why sustainability metrics fall short

Natural fiber scores underperform due to flawed tools. Better metrics are emerging to reflect their true impact from soil to society.

By IWTO
Mace durability test

Durability: a new benchmark

Durability is fast becoming outdoor’s new design benchmark. A GORE-TEX white paper calls for common definitions and transparent testing.

By GORE

More News