July 30, 2026 Haglöfs maps 24 of Sweden’s least-visited outdoor areas

Haglöfs used mobile and satellite data to map 24 of Sweden’s least-visited natural areas.

Interest in outdoor recreation has increased significantly in recent years, while pressure on many popular trails and natural areas has grown. Haglöfs has launched a project called Unvisited Sweden, highlighting 24 areas with very low human presence. The project aims to encourage more people to explore new parts of the Swedish outdoors.

“It’s fantastic that more people want to experience Swedish nature, but when everyone seeks out the same places, part of what makes the experience special is lost,” says Victor Adler, marketing manager at Haglöfs.

“With our guide, we want to ease the pressure on nature and encourage more people to discover new areas. We hope the idea of standing somewhere that perhaps no one has stood before will spark a sense of discovery.”

Mobile and satellite data behind the Unvisited Sweden map

The locations were identified with help from experts at the telecommunications company Telia, who typically analyze anonymized mobile data to understand movement patterns across Sweden. For this project, the analysis was reversed to identify areas with the fewest recorded movements. Satellite data was then used to rule out locations with signs of human presence, including forest roads, power lines, past logging activity and trails. The mapping also incorporated digital traces such as geotagged images and routes recorded in popular hiking and outdoor apps.

The 24 locations stretch from Dalarna in the south to Lapland in the north and include mountain landscapes, old-growth forest and wetlands. Among them are Várdojávrre, in the remote Akka massif north of Sarek, and Granlandet, in Norrbotten’s forestland, which spans thousands of hectares of natural forest that remain almost entirely free of human presence.

More on the project and the individual locations is available here.

Lead image: Haglöfs