With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a...
Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....
Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then travelled...
With the Ortovox Wool Promise, the German mountaineering brand is challenging the industry’s standards for an ethically responsible sourcing of Merino wool – while making friends on the other side of the globe....
