November 6, 2025 Updated Four Paws directory rates outdoor brands for animal welfare
Four Paws adds 60 fashion brands to its 2025 Wear it Kind directory, helping holiday shoppers make informed decisions on animal-derived materials....
February 6, 2025 What’s in your climbing skins? The ethics and future of ski touring materials
Explore the sustainability of climbing skins made from mohair. Learn about animal welfare, recycling challenges, and tips for extending their lifespan....
October 24, 2024 When salmon farming leaves, life rebounds
Posted at 10:36h in Adventures, Advocacy, Animal Welfare, Conservation, Destinations, People, Planet
After 35 years of battling for life in the pristine fjords of Vancouver Island, activists are finally witnessing nature’s ability to rebound in areas where salmon farms have been ousted. However, the fight is far from over, and new questions...
August 7, 2024 FAQ: Should natural fibers be used for more sustainable clothing?
It sounds intuitive that natural fibers are better for the environment than synthetic fibers. But are they? As usual, the devil is in the detail when it comes to choosing materials. We take a closer look at the advantages and...
February 8, 2024 Patagonia joins Icelandic fight to save wild salmon
Patagonia releases new documentary and launches campaign calling on the Icelandic government to show leadership in Europe by banning open net pen salmon farms in its coastal waters....
December 9, 2023 Animal welfare report: Best and worst outdoor brands
Latest analysis of 100 major brands by Four Paws exposes critical gaps and poor performers in animal welfare in several familiar brands. Find out which outdoor brands performed best and worst here....
September 7, 2023 Is this the year Ecocide becomes criminalized?
Have you heard of Ecocide? Suston wrote about it first several years ago, and again last summer. But since then, it has been populating news feeds from across the globe. Will 2023 be the year Ecocide truly takes off?...
July 4, 2023 Is Merino Wool Sustainable?
Many have probably heard of merino wool, but what exactly is so special about this fiber and what are its sustainability implications? Suston provides a primer....
June 7, 2023 Ecocide: A New Law For Nature
Shouldn't crimes against nature have the same judicial status as genocide, crimes against humanity, war crimes and crimes of aggression? Absolutely, says the movement that wants to put an end to ecocide, and adds: “It is starting to happen!”...
March 8, 2023 The Value of European Wool
The ingredient brand Lavalan, which originates from the Bavarian town of Dinkelsbühl, uses solely European wool for insulating material that is used in outdoor clothing collections, and in doing so supports regional trade....