“The Great Climate Protest” in Stockholm became Sweden’s largest climate demonstration ever. Outdoor recreation was represented in several parts of the long march.
On Sunday, August 23, more than 50,000 participants joined the demonstration in Stockholm. Many had traveled from other parts of the country – some even by bicycle. The cyclist advocacy organization Cykelfrämjandet organized the event “All of Sweden Cycles” in collaboration with Protect Our Winters, with cities including Kiruna and Gothenburg serving as starting points.
“When we heard about the initiative, it was obvious that we would join,” says Per Hasselberg, chairman of Cykelfrämjandet.

Nicole Modigh of POW took the train from Åre to take part. (Photo: Sofia Sundström)
Stockholm is where Greta Thunberg started the Fridays for Future movement in 2018, which developed into protest marches around the world. During the pandemic the demonstrations dwindled, and in recent years Stockholm’s marches have drawn around 5,000 participants. At the same time, the current Swedish government has significantly reduced support for the climate transition, which has led to Sweden’s emissions beginning to rise again. Sweden’s parliamentary election is on September 23, and the environmental movement is working to make the issue important again. The organizers of the Great Climate Demonstration had aimed to attract 10,000 participants; more than 50,000 showed up instead – including Greta Thunberg.
For many, the demonstration was not only about spreading a message but also about drawing strength from one another. Protect Our Winters organized a gathering in Stockholm already on Saturday.
“We camped in a forest, enjoyed nature, swam and talked about climate, nature and politics. A kind of pre-party in POW spirit,” says Nicole Modigh, General Manager of POW Sweden, who traveled by train from Åre.
“During the demonstration we walked together and there was a magical atmosphere – many POW members were moved to tears. It was also great to see so many new people join along the way. I think POW is seen as a good example of how to turn your passion into climate action. Many of us are now carrying that powerful feeling into the final weeks before the election.”
Protest march on skis
Mountain guide Carl Lundberg attracted extra attention in POW’s section of the demonstration. He walked the entire route in full ski touring gear, including skis, poles and boots.
“I took part to show that I don’t agree with today’s climate policy. As many as 89 percent of the world’s population want their governments to do more to combat climate change,” says Carl Lundberg, and continues:
“As a mountain guide, I also experience the effects of climate change. Winters are becoming shorter and more unpredictable, and the alpine glaciers are disappearing.”
Carl Lundberg says that all routes to the summit of Mont Blanc are closed this summer, from both the French and Italian sides.
“Rock climbing is becoming life-threatening because of rockslides, not only abroad but also in Sweden – the Eastern route to Kebnekaise is now closed for the second year in a row. It can feel trivial to talk about problems within climbing, skiing and outdoor recreation, but it can be a way to start gaining insight and finding the strength to contribute. That’s why I’m a POW ambassador and lead the sustainability work within the international mountain guide association IFMGA.”

Mountain guide Carl Lundberg raised the question of a future without snow. (Photo: Hugo Röjgård)
Strong turnout from organizations
Organizations including Swedish Tourist Association (Svenska Turistföreningen), the Scouts, Swedish Mountain Club (Svenska Fjällklubben), BirdLife Sweden, Plogga and Swedish Outdoor Association (Friluftsfrämjandet) were also represented. Kristina Ljungros, secretary general of Swedish Outdoor Association, took part from the start.
“We were set to walk near the end of the march, and turnout was so large that it took two hours before we set off. But rarely has a two-hour wait felt so meaningful. There were people of all ages, from children to seniors. Several of our local chapters were represented.”
In total, more than 280 organizations took part in the demonstration, which was politically unaffiliated.
“Swedish Outdoor Association is never party-political, but we are outdoor-political and pursue many issues. Outdoor recreation and nature must be put on the political agenda,” says Kristina Ljungros, and adds:
“There’s often a perception that people no longer want to engage in climate issues – this Sunday showed the opposite.”

Kristina Ljungros (left of the flag) was one of many participants from Swedish Outdoor Association.
“Den stora klimatdemonstrationen”
“The Great Climate Demonstration” was held in Stockholm, Sweden, on Sunday, August 23 – one month before the upcoming parliamentary election. The demonstration was politically unaffiliated. With more than 50,000 participants, this was the largest climate demonstration in Swedish history.
Lead image: Organizers had hoped for 10,000 participants; more than 50,000 came. (Photo: Hugo Röjgård)

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