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April 30, 2020 Earth Day Present

Posted at 07:10h in Brands, Business, Climate, Planet by Jonathan Eidse
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This year's Earth Day was a bit different than anticipated on account of the pandemic, but lockdown didn't stop Arc'Teryx from announcing its new, ambitious Science Based Targets climate initiative....

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February 7, 2020 How to Think Global & Ski Local

Posted at 11:59h in Adventures, Climate, Pioneers by Mattias Fredriksson
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Ski legend Greg Hill sold his big pickup, quit his job as a heliskiing guide and cut out nearly all his flights. Today, he is one of the outdoor world’s leading advocates for sustainable ski adventures....

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February 7, 2020 Return to Durability

Posted at 09:57h in Brands, Production & Design by Jonathan Eidse
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Doubling the lifespan of a product reduces its impact by 50% – a sustainability silver bullet if there ever was one. The conversation around outdoor's durable roots and future has just restarted....

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December 15, 2017 Public Lands Battle Spawns New Activists

Posted at 09:35h in Advocacy, Conservation by Jonathan Eidse
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It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists....

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Opinion
You've done the work. Now change the rules

Jonas Schneider argues that the brands doing most on their own footprint are often the first to find its limits - and that the next lever sits outside the company.

 

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