Jonathan Eidse

June 30, 2022 Green Light for More Sustainable Headlamps

Posted at 14:34h in Brands, Business, Circularity, Gear, Materials, Products by Jonathan Eidse

Terra Scout is a step towards a brighter and more sustainable future and smart innovations together, where the well-known concept of “reuse, reduce, recycle” is part of Silva's strategy going forward....

June 8, 2022 Keeping Polyester in the Loop

Posted at 10:38h in Business, Circularity, Gear, Materials, Suppliers by Jonathan Eidse

PET bottles can’t fuel the circular apparel economy alone. Closing the loop means we need to recycle apparel – and lots of it. Demeto might be part of the answer....

June 8, 2022 Climate Colabs: Ready for Scope 3?

Posted at 09:14h in Business, Climate, Leadership, Planet by Jonathan Eidse

Over the last few years, climate initiatives within the outdoor industry can be summarized in three words: measurements, offsetting and commitments. But while clear data and bold targets are important, effective action is what truly counts. Suston reached out to...

May 27, 2022 Regenerative Agriculture’s Long Dawn

Posted at 06:09h in Brands, Business, Climate, Gear, Materials, Planet by Jonathan Eidse

Its enemies call it a dangerous experiment. Its champions call it a silver bullet. What exactly is Regenerative Agriculture - and will it ever see the light of day?...

May 3, 2022 The Outliers That Put Purpose First

Posted at 10:20h in Business, Gear, People, Planet by Jonathan Eidse

More and more big brands claim to be “purpose driven” – but what can we learn from the forerunners that have been purpose-driven from Day One? Suston connects with Cotopaxi, Northern Playground and Pyua to find out....

March 31, 2022 Rental’s Winners and Losers

Posted at 12:45h in Brands, Business, Circularity, Gear by Jonathan Eidse

Rental is steadily emerging from hype to reality in the outdoor market. Suston reaches out to rental specialists and sustainability experts to learn what it takes to make it in this tough but growing market....

March 30, 2022 EU Green Deal: What Outdoor Needs to Know

Posted at 08:27h in Advocacy, Business, Circularity, Climate, Gear, People, Planet, Pollution by Jonathan Eidse

The European Green Deal legislation aims to help the EU achieve its goals of net zero greenhouse gas emissions by 2050 and of decoupling economic growth from resource extraction through circularity – is about to become a reality. “Outdoor companies...

March 23, 2022 POW Mobility Week: How You Get Outdoors Matters

Posted at 12:34h in Advocacy, Climate, People, Planet by Jonathan Eidse

Emissions from passenger transport are the main source of CO2 when it comes to outdoor sports. To tackle this, Protect Our Winters (POW) Europe hosts a European Mobility Week....

February 3, 2022 Amazonian Leather

Posted at 10:40h in Business, Materials, Planet, Suppliers by Jonathan Eidse

Two recent reports have made a compelling case that Outdoor brands are complicit in the number one cause of Amazon deforestation. Textile Exchange responds that it's past time to clean up leather supply chains....

January 29, 2022 Not All Climate Goals Lead to Net-Zero

Posted at 06:30h in Business, Climate, Planet by Jonathan Eidse

According to the Science Based Targets Initiative, some businesses' climate efforts risk being "misguided" or outright "misleading." Its newly launched Net-Zero Standard is meant to help get businesses back on track. With the clock ticking to 2050 and carbon emissions still...