March 27, 2018 #itsgreatoutthere’s Newest Ambassador
The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador....
February 28, 2018 Toxic Ski Wax Challenge
The Norwegian ski team’s undeniable superiority at the Winter Olympics has the country’s largest environmental organization challenging Norway’s athletes to keep winning, but stop polluting! Norwegians practically invented skiing, so it comes as no surprise to find them consistently topping international...
February 28, 2018 Keen’s Call to Action
Conservation was all the rage at this year’s Outdoor Retailer in Denver. While many brands used the occasion to raise awareness of public land politics, it was Keen’s good old-fashioned, inside-the-box approach to advocacy that really got people talking. In the...
February 15, 2018 Redefining Retail: Where Customers Become Community
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
December 15, 2017 Zero Trash Tolerance
The Swedish cross-country ski race Vasaloppet is among the longest and largest in the world’s largest. This popularity, however, has led to an increasing headache for its organizers – trash....
December 15, 2017 Leave it to the Pros: Euro-brands Opt to Outsource Activism
While the US outdoor industry and its role in the public lands debate has been making headlines, the European outdoor industry is also engaged in nature conservancy - though here preferring financial support over direct activism....
December 15, 2017 Public Lands Battle Spawns New Activists
It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists....
November 18, 2017 Punta de Lobos Protected
The world-famous surf spot Punta de Lobos, Chile, has been added to a growing list of protected surfing reserves....
June 5, 2017 “We’ve been green before green was cool”
For nearly ten years, Tessa Wulff Lothian has worked as store manager for Naturkompaniet in Stockholm, where she has witnessed a quantum leap in customer awareness of product sustainability....
June 5, 2017 Polyester: Just Another Word for PET
For the entrepreneur Jeffrey Provencal, ”one person’s trash is another person’s treasure” is more than just a cliché – it’s a sustainable business opportunity....