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February 15, 2019 ISPO Awards Sustainability

Posted at 14:24h in Business, Products by Jonathan Eidse
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A snowy fair concluded earlier this month at ISPO Munich, where sustainability was once again a winner at the annual ISPO Awards....

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ISPO Sustainability Events

January 25, 2019 Heading to the Fairs? These are the “must-see” Sustainability events

Posted at 13:01h in Business, Climate, Social Responsibility by Jonathan Eidse
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With back-to-back fairs, the next seven days are bound to be busy for outdoor folks. EOG's Jane Turnbull and OIA's Nikki Hodgson share which sustainability events you need to look out for....

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January 25, 2019 Nature by Prescription

Posted at 12:08h in Adventures, Participation by Jonathan Eidse
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Anybody who regularly spends time outdoors knows it: nature does body, mind and soul good. In the Shetland Isles, the medical community finally seems to be catching on....

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Coal Plant

December 7, 2018 CO2: We Must Pay Our Debts

Posted at 09:00h in Climate by Jonathan Eidse
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The EU Emissions Trading Scheme has been widely criticized. But after its revamp last year, emitting greenhouse gases will begin to cost more – and outdoor companies can participate voluntarily....

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VAUDE

December 6, 2018 Fossil Free in Wider Circles

Posted at 09:51h in Brands, Climate by Jonathan Eidse
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A project by Vaude has demonstrated that choosing renewable energy over oil and coal is a no-brainer, especially when production occurs in countries with good access to green energy....

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REI Northwest

December 6, 2018 ‘Tis the Season to… Do What Exactly?

Posted at 09:41h in Advocacy, Brands, Participation, Retail by Jonathan Eidse
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While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....

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Juan Carlos Muños Robredo / Rewilding Europe

December 6, 2018 Making Europe a Wilder Place

Posted at 09:36h in Conservation by Jonathan Eidse
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Bison grazing in the Carpathian Mountains, wild horses galloping across the Iberian Peninsula, brown bears wandering just outside of Rome. Welcome, rewilding!...

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November 2, 2018 Diversifying MEC’s Marketing

Posted at 09:50h in Participation, Retail by Jonathan Eidse
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When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...

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Ski Resorts go Green

November 2, 2018 Ski Resorts Go Green – To Stay White

Posted at 09:41h in Adventures, Climate by Jonathan Eidse
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High on climate change's hit-list, more and more ski resorts are going to great lengths to reduce their CO2 footprints and keep winters white....

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November 1, 2018 Public Lands Battle 2.0

Posted at 11:28h in Advocacy, Conservation by Jonathan Eidse
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The outdoor community’s rally of support for public lands has been dubbed the “tip of the spear.” OIA's Executive Director Amy Roberts explains what happened, why, and where this spear may thrust next....

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Opinion
You've done the work. Now change the rules

Jonas Schneider argues that the brands doing most on their own footprint are often the first to find its limits - and that the next lever sits outside the company.

 

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