REI Co-op fights climate change and advances equity in the industry with bold new product standards that address carbon reduction, inclusive marketing practices and cultural designs....
Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....
Germany introduces a new seal meant to signal products made according to social, ecological and sustainable criteria. But some wonder whether it is too lax?...
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
When the American outdoor retailer Recreational Equipment Inc. (REI) makes a move, the outdoor industry pays attention. Luckily, this giant is of the friendly variety....
After the Florida school shooting, retailer boycotts products made by parent company of that also manufactures semi-automatic rifles, Vista Outdoor....
Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores....
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of Bergans...
