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January 12, 2021 Climate and Diversity: Ready for REI’s new standards?

Posted at 14:47h in Business, Climate, News, Participation, People, Planet, Retail by SUSTON
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REI Co-op fights climate change and advances equity in the industry with bold new product standards that address carbon reduction, inclusive marketing practices and cultural designs....

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February 7, 2020 Are Green Fridays Here to Stay?

Posted at 08:17h in Circularity, News, Retail by Mats Nyman
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Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....

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November 8, 2019 THE GREEN BUTTON: This country just launched its own sustainability label

Posted at 10:05h in Gear, News, Retail by SUSTON
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Germany introduces a new seal meant to signal products made according to social, ecological and sustainable criteria. But some wonder whether it is too lax?...

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REI Northwest

December 6, 2018 ‘Tis the Season to… Do What Exactly?

Posted at 09:41h in Advocacy, Brands, News, Participation, Retail by Jonathan Fraenkel-Eidse
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While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....

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November 2, 2018 Diversifying MEC’s Marketing

Posted at 09:50h in News, Participation, Retail by Jonathan Fraenkel-Eidse
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When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...

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June 14, 2018 REI’s Rising Tide

Posted at 15:00h in Production & Design, Retail, Stories by Jonathan Fraenkel-Eidse
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When the American outdoor retailer Recreational Equipment Inc. (REI) makes a move, the outdoor industry pays attention. Luckily, this giant is of the friendly variety....

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MEC

March 29, 2018 Retailer Boycotts Gun Manufacturer

Posted at 13:23h in News, Retail, Social Responsibility by Jonathan Fraenkel-Eidse
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After the Florida school shooting, retailer boycotts products made by parent company of that also manufactures semi-automatic rifles, Vista Outdoor....

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March 1, 2018 Stores With a Cause Defy “Death of Retail”

Posted at 13:38h in Retail, Stories by Håkan Wike
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Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores....

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February 15, 2018 Redefining Retail: Where Customers Become Community

Posted at 13:10h in Circularity, Retail, Stories by Jonathan Fraenkel-Eidse
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Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...

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Bergans

January 10, 2018 Long Live the Product

Posted at 23:00h in Brands, Circularity, Partners, Retail by Bergans
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In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of Bergans...

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Opinion
Arne Strate

Our Common Ground

European Outdoor Group general secretary Arne Strait explains that for the industry to move towards a sustainable future, it must first identify its common ground …
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October, 2020 / Arne Strate, EOG General Secretary
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