June 10, 2021 New trade-in initiative by Cotopaxi and Nemo
Cotopaxi and Nemo partner with recommerce platform Trove and REI's Used Gear site to help keep high-quality gear circulating....
January 12, 2021 Climate and Diversity: Ready for REI’s new standards?
REI Co-op fights climate change and advances equity in the industry with bold new product standards that address carbon reduction, inclusive marketing practices and cultural designs....
February 7, 2020 Are Green Fridays Here to Stay?
Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....
November 8, 2019 THE GREEN BUTTON: This country just launched its own sustainability label
Germany introduces a new seal meant to signal products made according to social, ecological and sustainable criteria. But some wonder whether it is too lax?...
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
June 14, 2018 REI’s Rising Tide
When the American outdoor retailer Recreational Equipment Inc. (REI) makes a move, the outdoor industry pays attention. Luckily, this giant is of the friendly variety....
March 29, 2018 Retailer Boycotts Gun Manufacturer
After the Florida school shooting, retailer boycotts products made by parent company of that also manufactures semi-automatic rifles, Vista Outdoor....
March 1, 2018 Stores With a Cause Defy “Death of Retail”
Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores....
February 15, 2018 Redefining Retail: Where Customers Become Community
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
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