March 4, 2022 Industry Rallies for a Ukraine in Need
Many outdoor companies have risen up to share their support for Ukrainians, and some are taking the next step by sending aid. But what type of aid is most needed right now? ...
September 28, 2021 Can Non-Experts Understand?
The Sustainable Materials Guide is meant to help retailers respond to the most common customer questions relating to product sustainability. But can we really expect consumers to grasp the complexity behind today's supply chains? Suston reaches out EOG's Verity Hardy...
August 20, 2021 Back to Climate Change – where are we right now?
Now that the pandemic is releasing some of its grip, the climate issue is returning to the top of the agenda. Sustainability consultant Joel Svedlund provides an overview of the state of climate action in the outdoor industry....
June 10, 2021 New trade-in initiative by Cotopaxi and Nemo
Cotopaxi and Nemo partner with recommerce platform Trove and REI's Used Gear site to help keep high-quality gear circulating....
January 12, 2021 Climate and Diversity: Ready for REI’s new standards?
REI Co-op fights climate change and advances equity in the industry with bold new product standards that address carbon reduction, inclusive marketing practices and cultural designs....
February 7, 2020 Are Green Fridays Here to Stay?
Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....
November 8, 2019 THE GREEN BUTTON: This country just launched its own sustainability label
Germany introduces a new seal meant to signal products made according to social, ecological and sustainable criteria. But some wonder whether it is too lax?...
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
June 14, 2018 REI’s Rising Tide
When the American outdoor retailer Recreational Equipment Inc. (REI) makes a move, the outdoor industry pays attention. Luckily, this giant is of the friendly variety....
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