February 7, 2020 Are Green Fridays Here to Stay?
Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....
November 8, 2019 THE GREEN BUTTON: This country just launched its own sustainability label
Germany introduces a new seal meant to signal products made according to social, ecological and sustainable criteria. But some wonder whether it is too lax?...
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
June 14, 2018 REI’s Rising Tide
When the American outdoor retailer Recreational Equipment Inc. (REI) makes a move, the outdoor industry pays attention. Luckily, this giant is of the friendly variety....
March 29, 2018 Retailer Boycotts Gun Manufacturer
After the Florida school shooting, retailer boycotts products made by parent company of that also manufactures semi-automatic rifles, Vista Outdoor....
March 1, 2018 Stores With a Cause Defy “Death of Retail”
Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores....
February 15, 2018 Redefining Retail: Where Customers Become Community
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
January 10, 2018 Long Live the Product
In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of Bergans...
June 5, 2017 “We’ve been green before green was cool”
For nearly ten years, Tessa Wulff Lothian has worked as store manager for Naturkompaniet in Stockholm, where she has witnessed a quantum leap in customer awareness of product sustainability....