April 3, 2025 Winter sports face climate reckoning at ski forum
Winter sports meet climate urgency in Åre as industry leaders, scientists, and athletes confront warming winters and seek bold paths forward....
February 11, 2025 We need sustainability leaders, not bystanders
As the global sustainability agenda falters, the worst thing we can do is wait for someone else to pick up the torch. Sustainability consultant Joel Svedlund explains why bold leadership—not passive compliance—is the only way forward....
January 15, 2024 Snowsports must “dare to dig deeper”
It took a while, but with initiatives like the Climate Pact the snow sports industry is picking up its sustainability momentum. Expert Joel Svedlund makes the case that the next step must be to address the fundamental business model....
November 2, 2023 “Avalanche” of EU legislation ahead
How far is your organization with its supply chain traceability work? Sustainability consultant Joel Svedlund warns that it's well past time to get started, and shares how the outdoor industry can best prepare....
January 23, 2023 “It’s too late for climate greenwashing!”
As some show climate leadership, others exaggerate their efforts – whereby instead of reductions they only try to buy time with climate compensation. According to Sustainability specialist Joel Svedlund, that’s time we don’t have....
November 11, 2022 9 Hard Goods Pioneers
From outdoor stoves to backpacks to eco-designed skis. Hard goods expert Joel Svedlund provides a chronological guide to products demonstrating cutting-edge sustainability innovations – and what challenges lie ahead....
June 26, 2022 Packaging, all this packaging!
In Europe, 178 kg of packaging is used per person annually and rising. The outdoor industry needs to get a grip on its waste issue....
August 20, 2021 Back to Climate Change – where are we right now?
Now that the pandemic is releasing some of its grip, the climate issue is returning to the top of the agenda. Sustainability consultant Joel Svedlund provides an overview of the state of climate action in the outdoor industry....
August 2, 2021 Green Chemistry: the next big thing?
How can we protect humans and the planet against the impacts of chemicals while maintaining the countless benefits they provide? A growing number of actors in the outdoor industry argue they have a solution: Green Chemistry....
June 29, 2021 Thinking Circular This Summer
Climate, pollution and biodiversity - the outdoor industry already has a lot to think about. Do we have time to focus on Circular Economy? Sustainability specialist Joel Svedlund makes the case that there's simply no good reason not to....
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