While “PFC-free” has become a common claim in the outdoor industry, Fjällräven’s extensive journey of eliminating PFCs since 2009, closely aligned with scientific research, reveals a much more complex reality....
Incoming sustainability legislation will demand tangible results in terms of material developments, with the first major blow landing on those with products heavily dependent on rPET and PFCs. Are brands flexible enough to meet the coming “new normal”?...
Two new waterproof downs have hit the market, Nikwax Hydrophobic Down+ and Nikwax Hydrophobic Down Recycled, which Nikwax claims to be the world's highest performing waterproof downs yet....
Keen Footwear has been awarded the prestigious Good Housekeeping 2021 Sustainability Innovation Award for its work with the Detox the Planet Initiative to keep its products PFC-free....
If you want to sell to environmental sceptics, you have to have both a good product and know how to talk about it. Nikwax Founder Nick Brown has made a career of doing exactly that....
A growing resistance to “everlasting chemicals” is greatly increasing the risk of a “Greta effect” when it comes to PFAS...
A key pillar of Gore’s sustainability strategy is the longevity of its GORE-TEX products. Through proper wash and care, consumers can take their share of responsibility in prolonging the useful life of their outdoor gear....
Ever since W. L. Gore & Associates was founded by Bob and Vieve Gore, treating people fairly and caring for the environment have been integral parts of the Gore culture....
Is there a solution to the waterproof vs. breathable membrane dilemma that is also sustainable? Mario Stucki and Anna Beltzung, the brains behind the award-winning Sane Membrane, respond with an emphatic “Yes!”...
