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October 7, 2026 You’ve done the work. Now change the rules

Posted at 11:11h in Advocacy, Op-ed by Jonas Schneider
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Jonas Schneider says Europe's aviation VAT exemption undercuts rail, and outdoor brands want it fixed before new EU rules....

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March 6, 2026 How winter sports events are becoming climate platforms

Posted at 12:25h in Advocacy, Business, People by Jonas Schneider
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Winter sports advocacy is gaining momentum as athletes and organizations push for emissions transparency and policy alignment around major events....

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You've done the work. Now change the rules

Jonas Schneider argues that the brands doing most on their own footprint are often the first to find its limits - and that the next lever sits outside the company.

 

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