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February 27, 2023 PR Spin? This Brand Gets Real With Press

Posted at 18:05h in Brands, Business, Gear by SUSTON
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What if instead of bragging about a brand's achievements, a press conference was used to share honest industry challenges and invite the audiences to leave just a little bit wiser? Outdoor brand Picture decided to find out....

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February 21, 2023 Only the Best Gear Will Get Through These Doors in 2024

Posted at 23:11h in Business, Climate, Gear, Pollution, Social Responsibility by SUSTON
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Seattle-based retailer REI releases the latest update to its Product Sustainability Standards, significantly increasing its requirements on its brand partners' carbon emission reductions, advancement of diversity, and complete elimination of PFAS beginning already next year....

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February 21, 2023 New “Shed Less” Tech Can Reduce Microfiber Pollution

Posted at 21:43h in Materials, Planet, Pollution, Suppliers by SUSTON
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Polartec introduces Shed Less Technology that dramatically reduces fiber fragmentation in laundering tests. The Iconic 200 Series fleece is to be the first fabric made from this new process....

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February 16, 2023 Are you ready for rPET shortage and PFC bans?

Posted at 20:51h in Brands, Circularity, Materials, Op-ed, Pollution, Suppliers by Charles Ross
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Incoming sustainability legislation will demand tangible results in terms of material developments, with the first major blow landing on those with products heavily dependent on rPET and PFCs. Are brands flexible enough to meet the coming “new normal”?...

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February 1, 2023 AKU Introduces Latest Low-Impact Footwear

Posted at 21:33h in Brands, Business, Gear by SUSTON
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Footwear brand Aku announces two new projects that feature lightweight, recycled, and vegan-friendly innovations - all of them designed to reduce overall impact....

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February 1, 2023 Meet OceanCycle: Business Solution to Ocean-Bound Plastic

Posted at 16:35h in Brands, Business, Circularity, Gear, Leadership, Planet, Pollution by Jonathan Eidse
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Companies using OceanCycle certified material are responsible for recycling more than 1 billion plastic bottles, diverting ocean-bound plastic waste. Suston meets with co-founder Ryan Schoenike to learn more....

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February 1, 2023 Course: Putting Human Rights Due Diligence into Practice

Posted at 08:00h in Business, People, Social Responsibility, Suppliers by SUSTON
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The European Outdoor Group announces a training program to help outdoor companies navigate the ins and outs of Human Rights Due Diligence and embed risk-management into their organization and supply chains....

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January 23, 2023 “It’s too late for climate greenwashing!”

Posted at 23:14h in Business, Climate, Op-ed, Planet by Joel Svedlund
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As some show climate leadership, others exaggerate their efforts – whereby instead of reductions they only try to buy time with climate compensation. According to Sustainability specialist Joel Svedlund, that’s time we don’t have....

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January 15, 2023 Kids outdoor brand collection takes on ocean-bound plastic

Posted at 23:18h in Brands, Business, Circularity, Gear, Planet, Pollution by SUSTON
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Isbjörn of Sweden continues ambitious sustainability pledge for FW23 season with new Exclusive Collection featuring PrimaLoft® Insulation with Ocean Bound plastic....

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January 3, 2023 “Everybody needs to find their own reasons to be activists”

Posted at 15:33h in Brands, Business, Gear, Leadership by Jonathan Eidse
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Icebug is a member of such initiatives as Fair Wear Foundation, Climate Neutral Now, B-Corp, 1% for the Planet. Find out the key to responsible leadership in this interview with CEO David Eklund....

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Opinion
Diversity in the outdoors: three lessons from OUTO

OUTO's Changemaker Programme is growing fast. Gillian Rosh shares what this reveals about diversity in the outdoors - and where brands fall short.

 

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