February 26, 2025 British outdoor brand makes huge shift to regenerative organic cotton

For SS25, more than 75% of Finisterre’s t-shirt range will be made with regenerative organic cotton. The shift marks an expansion of the brand’s efforts to integrate lower-impact natural fibers into its collection while supporting biodiversity and soil health.

For SS25, more than 75% of Finisterre’s t-shirt range will be made using regenerative organic cotton. The transition builds on the company’s ongoing efforts to integrate lower-impact natural fibers into its collections while supporting biodiversity and soil health.

Popular styles, including the Men’s Cormorant T-Shirt, the Men’s Harlyn T-Shirt, and the Women’s Eldon T-Shirt, are now produced using regenerative organic cotton.

Regenerative farming practices replace conventional methods

Finisterre has previously focused on organic cotton, eliminating synthetic chemicals and fertilizers from its supply chain. The introduction of regenerative cotton marks a further shift in sourcing practices.

Regenerative agriculture involves farming techniques that restore soil health and promote biodiversity. Methods such as crop rotation, cover cropping, and allowing land to recover between harvests contribute to long-term soil fertility and ecosystem resilience. Unlike conventional cotton farming, which has been linked to soil degradation and water scarcity, regenerative methods aim to replenish rather than deplete resources.

Fashion industry impact and the role of regenerative cotton

The environmental effects of cotton farming have been widely documented, with issues including soil erosion, chemical runoff, and excessive water use. The near depletion of the Aral Sea has been attributed in part to cotton irrigation. While organic cotton farming reduces reliance on synthetic inputs, regenerative agriculture takes a more proactive approach by enhancing soil structure and increasing carbon sequestration.

“By transitioning to regenerative cotton, we’re not just making clothes, we’re investing in the future of our planet,” said Adele Gingell, Head of Impact at Finisterre.

“We want to educate our customers about why this matters—organic cotton is the baseline, but regenerative is the next step in making truly responsible clothing.”

Finisterre plans to continue increasing its use of regenerative organic cotton in future collections. The company has stated that it is working with suppliers to scale up these practices and integrate them more broadly into its sourcing strategy.

Photos: Finisterre