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August 10, 2025 “Regenerative, positive impact, connect to nature” – buzzwords or real mission?

Posted at 11:09h in Business, Op-ed by Gabriel Arthur
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Are “regenerative,” “positive impact,” and “connect to nature” meaningful concepts or just trendy buzzwords? A candid reflection from Suston’s Editor-in-chief....

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July 3, 2025 “No Deal” on the EU Green Deal’s Green Claims Directive

Posted at 15:28h in Business by Jędrzej Nadolny
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Is it back to Wild West for sustainability communications? Jedrzej Nadolny from Ohana Public Affairs unpacks what the EU’s withdrawal of the Green Claims Directive means for your company....

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May 22, 2024 Is Vegan Outdoor Gear Better?

Posted at 09:07h in Materials Schools by Martina Wengenmeir
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What are the different forms of greenwashing, what are the reasons behind them, and how can you see through it?...

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May 5, 2023 Greenwashing FAQ

Posted at 04:36h in Materials Schools by SUSTON
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What are the different forms of greenwashing, what are the reasons behind them, and how can you see through it?...

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April 5, 2023 ISPO Award Greenwashing Check

Posted at 12:35h in Advocacy, Brands, Business, Conservation, Destinations, People, Planet by Jonathan Eidse
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Organizers of this year’s ISPO Awards have announced a new “greenwashing pre-check” be applied to products nominees. Suston reaches out to Louisa Smith, who will be conducting the checks, to find out what she’ll be watching out for....

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October 31, 2022 Green Claims – In Uncertain Times

Posted at 12:56h in Business, Planet by Jonathan Eidse
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When it comes to sustainability communications, what you can say and to whom has become THE hottest topic thanks to impending substantiating green claims legislation. But the rules are so far unclear, so how is the outdoor industry responding?...

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Opinion
Jeremy Lardeau Headshot China’s Low-Carbon Leap: What Outdoor Brands Must Do Now

China is emerging as a global leader in low-carbon and circular manufacturing. Jeremy Lardeau of Cascale outlines why outdoor brands must collaborate and align with this shift to stay competitive and climate-resilient.

 

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